Stefanini Group, a global technology company with U.S. headquarters in Southfield, has acquired a majority share of NewM, a software house specializing in sales management and operation technology for consortiums.
A consortium is a group made up of two or more individuals, companies, or governments that work together to achieving a common objective.
The acquisition of NewM will complement Stefanini’s portfolio of solutions for the consortium market, layering onto inLira, its marketplace for consortia and digital transactions with a strong presence in the secondary market.
“With the seal and support of the Stefanini Group, we will offer even more innovative services and great results for our customers, in addition to working on the development of the consortium market that already represents more than 7 percent of the Brazilian GDP,” says João Paulo Rodrigues, commercial director of NewM.
Founded in 2012, NewM is a leader in the consortium application market, offering technology for sales management and operations, in addition to offering a self-service app for consortium members. The entry of NewM reinforces the Stefanini Group’s strategy of bringing more and more technology to the consortium sector. Together with inLira, the company intends to create a consortium area, taking another step to expand its ecosystem composed of more than 30 companies.
“The consortium market is expanding and has great relevance,” says Marco Stefanini, founder and CEO of the Stefanini Group. “Together, inLira and NewM will help the Stefanini Group to consolidate its financial products, adding value to the business.”
Present in eight of the 20 largest consortium administrators in the country, NewM’s clients include companies such as Caixa, Sicredi, Embracon, Rodobens, among other brands, and already has more than 400 thousand active users on its application.
The mobile platform aimed at administrators is integrated with the ERP for sales of consortium quotas, operating online and offline and with a version for sellers and managers. The app for consortium members allows the monitoring of quotas from end to end, in a practical, fast, and efficient way.
To learn more about Stefanini Group, visit stefanini.com.
