Royal Oak’s Folktellers Launches Merchandise Line

Folktellers in Royal Oak has partnered with The Identity Source in Farmington Hills to launch its Myths and Legends Collection, a line of apparel and merchandise dedicated to monsters, creatures, and characters in the Folktellers entertainment universe.
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Folktellers' Nain Rouge baseball cap
Folktellers’ new Myths and Legends Collection includes apparel and other merchandise and features the Nain Rouge, a dwarf in legends surrounding the Detroit area. // Photo courtesy of Folktellers

Folktellers in Royal Oak has partnered with The Identity Source in Farmington Hills to launch its Myths and Legends Collection, a line of apparel and merchandise dedicated to monsters, creatures, and characters in the Folktellers entertainment universe.

New products and apparel are available starting today with Detroit’s own folklore creature, the Nain Rouge (Red Dwarf) who, according to legend, was attacked by Antoine de Mothe Cadillac, a French settler in Detroit, and his men. The Nain Rouge cursed the Detroit region and is said to appear just before a tragic event.

“This deal marks a critical point in the trajectory of the Folktellers Universe,” says Stephen Salder, partner at Folktellers. “As our audience begins to engage and interact with our stories through books, film, television, and games, we want them to feel that they are active participants and fellow travelers in our exciting journey.”

Merchandise will be available here and at participating retailers. Products include male and female T-shirts, a hooded long-sleeve T-shirt, baseball caps, a beanie, mugs, a mask, water bottles, and a poster.

Danielle Beaver and Mark Bentley from The Licensing Factory in Northville helped broker the deal.

Folktellers is a company that focuses on storytelling through its books and literacy programs available at folktellers.com.

The Identity Source is a promotional marketing company with in-house graphic art services, embroidery, and screen printing.

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