RealTruck Inc., the Ann Arbor-based manufacturer of aftermarket accessories for off-road enthusiasts, has expanded its reach to Europe, Asia, and Australia with the acquisition of Denmark’s Mountain Top. Terms of the transaction were not disclosed.
The acquisition accelerates RealTruck’s international expansion and adds to its recent acquisition of the Mexico-based brand Go Rhino.
“We’re delighted to bring Mountain Top into the RealTruck family to power our international expansion and growth,” says Carl-Martin Lindahl, CEO of RealTruck. “We look forward to working with the Mountain Top team to build upon their global relationships and expand the reach of our products around the world.”
Mountain Top has manufacturing facilities in Denmark, Thailand, and the U.S., and is the only European truck bed cover supplier of scale certified by the International Automotive Task Force (IATF), ensuring quality products to automotive consumers worldwide.
Mountain Top’s advanced manufacturing capabilities and footprint provide RealTruck with more capacity to support global operations and accelerate sales into markets such as Australia, Thailand, and across the European continent.
The Danish company’s flagship product line is the premium retractable truck bed cover that comes in both electronic and manual versions.
“Our entire team is excited to join the RealTruck family,” says Henrik Støwer Petersen, CEO of Mountain Top. “Now we can provide even more value to our business partners with access to a broader range of product offerings for a wider audience. Our strong international sales, product, and manufacturing teams will make RealTruck products available for truck, Jeep, Bronco, and off-road enthusiasts throughout the world.”
In August, RealTruck acquired IDDEA, which markets under the Go Rhino brand. Go Rhino holds 40 issued and pending patents for the products it develops and manufactures for truck, Jeep, and SUV owners.
The acquisitions strengthen RealTruck’s existing portfolio of brands spanning truck bed covers, truck bed liners, steps, floor liners, fender flares, vent visors, and cargo management, according to the company.
RealTruck products can be purchased online at RealTRuck.com or at more than 12,000 dealer locations.
