Pontiac’s UWM Rebrands FindAMortgageBroker.com to Mortgage Matchup

United Wholesale Mortgage (UWM) in Pontiac announced it will sunset the name of its consumer-facing website, FindAMortgageBroker.com, and replace it with Mortgage Matchup.
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United Wholesale Mortgage is changing the name of its customer-facing website from FindAMortgageBroker.com to Mortgage Matchup. // Photo courtesy of UWM

United Wholesale Mortgage (UWM) in Pontiac announced it will sunset the name of its consumer-facing website, FindAMortgageBroker.com, and replace it with Mortgage Matchup.

Mortgage Matchup will continue to be a consumer-facing website geared toward homebuyers and real estate agents, and will offer both educational material around the homebuying and refinancing processes, along with a searchable database of independent mortgage brokers near them.

The goal is to connect this audience with a local mortgage broker in their area and share the array of loan options available to them based on their specific financial situation.

“We are incredibly excited to further connect consumers and real estate agents with independent mortgage brokers across the country through this rebrand,” says Sarah DeCiantis, chief marketing officer at UWM.

“The DNA and mission of this website has not changed, rather Mortgage Matchup provides a new visual identity to help us resonate with consumers in a more modern, approachable way. We know the benefits of partnering with a mortgage broker and this rebrand will allow us to make those benefits more widely known and help consumers save thousands of dollars on their mortgage.”

The Mortgage Matchup rebrand was driven by research, concept testing, and consumer insights developed in-house by UWM’s marketing team.