Western wear brand Tecovas has opened a store in The Somerset Collection in Troy, and the Village of Rochester Hills will welcome luxury lifestyle brand ALO to its portfolio of retailers this fall.
Tecovas, located on Level 2 at Somerset North next to Pottery Barn near Nordstrom, is said to be one of the fastest-growing Western wear retailers in the world. In addition to boots, hats, and other Western wearables, the store offers complimentary services to its customers, including free boot shines.
Also available are personalized leather stamping or leather branding on all leather accessories and boot stretching services to help provide the perfect fit. On top of that, customers also can enjoy complimentary beverages, including sparkling water and local beers.
The Somerset Collection store is the brand’s 60th nationwide. It also has an outlet at 1252 Woodward Ave. in downtown Detroit.
This fall, ALO, the Los Angeles-founded wellness luxury lifestyle brand specializing in high-performance, fashion-forward clothing for movement and recovery, comes to The Village of Rochester Hills at the northeast corner of N. Adams Road and Walton Boulevard.
ALO is known for studio-to-street designs that fuse the functionality of performance apparel with the sophistication of high fashion, all with innovative signature fabrications and exceptional fits, according to officials. ALO’s ecosystem includes community fitness classes, run clubs, wellness walks, breathwork, meditation, and beauty and self-care practices, and a digital fitness studio that makes VIP training accessible to all.
“The addition of ALO further reinforces the Village of Rochester Hills as a destination for premium lifestyles and wellness brands,” says Margaux Keusch, senior director of leasing at the Village of Rochester Hills. “Their unique blend of fashion, fitness, and mindfulness will offer guests an inspiring new way to shop, move, and connect in our beautiful outdoor lifestyle and shopping center.”
