New Array of Entertainment Venues and Experiences Coming to Downtown Detroit

Bedrock, a full-service real estate firm owned by Dan Gilbert, founder and chairman of Rocket Cos., today announced a new array of experiential and entertainment-oriented amenities coming to downtown Detroit in conjunction with several operators.
Downtown Detroit
The Detroit-based full-service real estate firm Bedrock announced that a new array of experiential and entertainment-oriented amenities are coming to downtown Detroit. // Photo courtesy of Bedrock

Bedrock, a full-service real estate firm owned by Dan Gilbert, founder and chairman of Rocket Cos., today announced a new array of experiential and entertainment-oriented amenities coming to downtown Detroit in conjunction with several operators.

Plans include activities and developments led by the City of Detroit, Greektown Preservation Society, Paradise Valley Cultural and Entertainment District Conservancy, Bedrock, and several downtown entrepreneurs.

Anchoring a portion of the revitalization efforts will be Bedrock’s Development at Cadillac Square, a 1.5 million square foot mixed-use phased development between Monroe and Randolph Streets, adjacent to Campus Martius Park and Cadillac Square.

Phase one is slated to break ground following the 2024 NFL Draft (April 25-27), with initial pre-development site preparation beginning in mid-August.

As part of the Development at Cadillac Square, and reminiscent of Detroit’s rich musical legacy, Bedrock will restore and re-introduce the National Theatre along Monroe Street, east of Woodward Avenue, as a world-class music and performance venue.

The project will include the preservation and relocation of the Theatre’s historic façade. The deconstruction and rehabilitation process is part of an initiative to restore one of Detroit’s most beloved venues with the spirit, design principles, and cultural impact of the original which opened in 1911 but has fallen into complete disrepair since its closure in 1975.

Bedrock is working to restore the National Theatre in consultation with tvg Hospitality, an experienced venue operator based in both the U.S. and U.K. For almost a decade, tvg has operated multiple venues in London, and recently built a ground up amphitheater in Alabama.

In partnership with Detroit-based promoters, tvg Hospitality will subsequently operate the National Theatre, leveraging their U.S. and international expertise. The theatre was originally designed by Albert Kahn.

In addition, over the past year, several new destination dining, and entertainment venues have established roots in the historic district, including One Mike Detroit, a restaurant and comedy club, and Sugar Factory American Brasserie.

Detroit entrepreneurs Hiram Jackson and Dennis Archer, Jr., as well as former Sacramento Mayor and NBA All-Star Kevin Johnson, also have committed to the historic entertainment district with projects planned in and around the Paradise Valley area (formerly Harmonie Park), including:

  • The Vinyl Society: This fall, Dennis Archer Jr.’s Congress Hospitality plans to open The Vinyl Society, a performance, arts, and experience focused cocktail lounge at 1407 Randolph St. Inspired by District’s rich history and visits to leading lounges both in the U.S. and abroad, The Vinyl Society will be designed to appeal to audiophiles and aficionados of multiple music genres and those seeking an all-sense experience from a single destination.
  • Harvard Square Center: Bedrock is in the initial phases of converting the property into 42 residential units, with mixed-use ground floor amenities. Centrally located along Broadway Street (1344-1346 Broadway St. at East Grand River Avenue), the development will merge new housing opportunities with a growing arts and cultural scene.
  • Basco: A new nine-story, residential building with ground floor retail, led by Detroit-headquartered developer Basco located at 1322, 1326, and 1332 Broadway Street. Basco plans to mostly restore the historic facades and create a total of 80 residential apartment units and 6,600 square feet of retail space. Situated next to Harvard Square, the site would further add to the residential and retail options that currently exist in downtown Detroit.
  • Paradise Valley public space redevelopment: Led by the Paradise Valley Cultural and Entertainment District Conservancy and Basco, Paradise Valley is undergoing a complete restoration. Initial efforts are focused on beautification projects that reflect and highlight the area’s rich culture. Plans call for substantial completion in 2024, prior to the NFL Draft.
  • Fixins Soul Kitchen: An homage to African American culture, Kevin Johnson is set to open Fixins Soul Kitchen, combining the traditional soul food experience with a 21st century vibe. The full-service restaurant is slated to open later this year at 1435 Randolph Street within Paradise Valley. The space was formerly home to Intermezzo, followed by the Detroit Seafood Market.
  • The Serman’s Building & Baltimore/Well Building: The Serman’s Building, located at 1238 Randolph and the Baltimore/Well Building, located at 1228-1234 Randolph, are three- and four-story buildings slated for selective preservation and new construction by Bedrock to suit potential live music, dining, and entertainment venues.

The developments will complement the recently announced $20 million award by the Michigan legislature for the complete redesign of Monroe Street through the Greektown entertainment district. The curb-less design will prioritize pedestrian access and allow for the quick accommodation of festival and streetscape activations, greatly supplementing and further connecting cultural activations at Campus Martius Park and Cadillac Square.

The City of Detroit’s plans for Randolph Street and the recently announced $14 million in funding from the community Revitalization and Placemaking Grants for projects in Cadillac Square and Campus Martius Park represent the demand for, and importance of, public-private partnerships in continuing to drive momentum and create new downtown destinations.

“It is exciting to see what Bedrock has planned for its Development at Cadillac Square,” says Kenyetta Bridges, COO and executive vice president of Detroit Economic Growth Corp. “They have presented a fantastic vision of exceptional living spaces and entertainment venues that harmonize beautifully with other new developments coming to Paradise Valley, Greektown, and along Broadway.

“The DEGC is proud to have supported each of these projects, which will build on our city’s rich cultural history and provide enjoyment for Detroiters and visitors to our city for generations to come.”

Since its founding in 2011, Bedrock and its affiliates have invested and committed more than $6 billion to acquiring and developing more than 100 properties in Detroit and Cleveland.

Bedrock’s portfolio totals more than 19 million square feet of office, retail, residential, industrial, and hospitality space within new construction and adaptive reuse projects.

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