National Rum Brand Saltwater Woody Launches in Metro Detroit

Saltwater Woody in Louisville, Ky., a national rum brand known for being “cut with salt water,” has officially launched in metro Detroit.
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Saltwater Woody, a brand of rum cut with salt water to bring out distinctive flavors, has launched in metro Detroit. // Courtesy of Saltwater Woody
Saltwater Woody, a brand of rum cut with salt water to bring out distinctive flavors, has launched in metro Detroit. // Courtesy of Saltwater Woody

Saltwater Woody in Louisville, Ky., a national rum brand known for being “cut with salt water,” has officially launched in metro Detroit.

Founded in 2020, Saltwater Woody has gained popularity among adult beverage drinkers with a unique approach to crafting rum. It is the first-ever spirit to utilize a process which yields a rum that naturally enhances the flavors within a cocktail by tempering bitterness and amplifying sweets and sours.

The salt water also enhances flavors like fresh herbs and fruits while freeing up aromatic molecules. The offerings in Detroit include Saltwater Woody Original, Saltwater Woody Grapefruit, and Saltwater Woody Lemon.

“We’re thrilled to bring our revolutionary rum to Detroit consumers. They’re sure to enjoy the light and warmth this beverage represents,” says Matt Kenney, co-founder of Saltwater Woody. “We cannot wait to continue extending our brand to the northern part of the United States and engaging with consumers near and far as they experience Saltwater Woody for the first time.”

Saltwater Woody was established in 2018 by three friends — Fred Sutterlin, Paul Heintzman, and Kenney — with a vision to create a brand that encapsulated their love of good times, beach vibes, and America.

“The last decade has witnessed never-before-seen growth in the craft beverage and cocktail space,” says Heintzman, co-founder of Saltwater Woody. “We’re excited to bring our rum to Detroit and give (the) Motor City a chance to ride the Saltwater Woody wave.”

Distilled on the Florida coast, Saltwater Woody is blended and bottled in Kentucky as an American-owned-and-operated rum brand. Saltwater Woody is available in Indiana, Maine, Ohio, and South Carolina. The products also are offered in 38 states via e-commerce, and most recently, Saltwater Woody launched in Tennessee and Nevada.

To learn more, visit saltwaterwoody.com.

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