Live Cryo Opens Troy Location, Plans Michigan Expansion

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Live Cryo, a Bloomfield Hills-based provider of whole body cryotherapy chamber sessions, has opened its newest location inside of Powerhouse Gym in Troy. The opening of the new space is part of the company’s effort to expand from six to 15 locations in Michigan.

As opposed to a personal ice bath, which takes 15 to 20 minutes to see results at roughly 43 degrees, an individual Live Cryo chamber session gets down to negative 240 degrees and lasts two to three minutes. With insulated clothing for hands, feet, and midsection, a chamber session triggers systemic reaction/recovery in individuals and is particularly beneficial for athletes and those with chronic pain.

The process burns 500 to 800 calories, accelerates healing, reduces inflammation, provides for faster muscle recovery, along with improved sleep, overall mood, performance, and energy. It also alleviates skin conditions.

Live Cryo Troy, located at 2585 Livernois Rd., features one cryotherapy chamber that is available to members of Powerhouse Gym as well as the general public.

“Powerhouse Gym Troy, specifically, is a great fit (for Live Cryo),” says Stefanie Benacquisto, director of operations for Live Cryo. “They have the perfect clientele that’s already invested in taking care of themselves and their well being.”

Live Cryo will also be opening in Powerhouse Gym West Bloomfield and Get Real Weight Loss in Wixom in the next few weeks. Benacquisto says the company is looking to expand anywhere from Grand Rapids, Ann Arbor, Lansing, East Lansing, and Detroit.

“Once we establish all of the locations we want in Michigan, (we want) to take it to another market,” she says. “We’ve actually already been talking to people in other states to be in planning to do that down the line.”

The Troy location will be open from 7 a.m. to 9 p.m., Monday through Thursday, 7 a.m. to 7 p.m. on Friday, and 9 a.m. to 5 p.m. on Saturday and Sunday.

Sessions start at $40, and package prices are available, including Live Cryo’s Monthly Unlimited Package, which can be used at all of its locations. Online booking will be available soon for the Troy location on the company’s website.

Along with Troy, other open Live Cryo locations include Crossfit Maven in Rochester, Rochester Athletic Club in Rochester, and Clarkston Chiropractic in Clarkston.

For more information, visit livecryo.com.

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