GM Debuts Ultium Charge 360 to Advance EV Sales

General Motors Co. in Detroit has introduced Ultium Charge 360, a holistic charging approach that integrates charging networks, GM vehicle mobile apps, and other products and services to simplify the overall charging experience for the company’s EV owners.
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GM Ultium 360 app
GM’s Ultium Charge 360 approach includes charging networks, mobile apps, and more to simplify the charging experience for electric vehicle owners. // Photo courtesy of General Motors Co.

General Motors Co. in Detroit has introduced Ultium Charge 360, a holistic charging approach that integrates charging networks, GM vehicle mobile apps, and other products and services to simplify the overall charging experience for the company’s EV owners.

Ultium Charge 360 builds on the automaker’s existing charging efforts to provide GM EV owners more confidence and convenience when it comes to EV charging.

“GM agrees with the customer need for a robust charging experience that makes the transition to an EV seamless and helps drive mass adoption,” says Travis Hester, GM’s chief EV officer. “As we launch 30 EVs globally by the end of 2025, Ultium Charge 360 simplifies and improves the at-home charging experience and the public charging experience — whether it’s community-based or road-trip charging.”

Still, EVs have yet to catch on, and represent around 1 percent of annual vehicle sales. Range anxiety, slow charging times, a lack of a national charging network, and a steep drop in resale values challenge the market. The batteries, once they reach their end life, also are difficult to recycle.

GM states Ultium Charge 360 is a holistic charging experience that offers:

  • Access to Charging: GM is working with a number of third parties, including charge point operators, electric utilities, and government agencies to make home, workplace, public, and fleet charging ubiquitous for customers.
  • Mobile Apps: GM will continue to update the GM vehicle mobile apps to provide an more intuitive mobile experience that makes navigating to a charging station, plugging into a charger, and paying for charging simple.
  • Products and Services: To help ensure the transition to an EV is seamless, GM is working to offer EV owners charging accessories and installation services tailored to their lifestyle. For example, GM will cover standard installation of Level 2 charging capability for eligible customers who purchase or lease a 2022 Bolt EUV or Bolt EV in collaboration with Qmerit.

In addition to introducing Ultium Charge 360, GM also announced continued progress on its EV infrastructure strategy:

  • GM now has signed agreements with seven major charging providers: Blink Charging, ChargePoint, EV Connect, EVgo, FLO, Greenlots, and SemaConnect. Through their GM vehicle mobile apps, EV customers will soon be able to easily see real-time information from nearly 60,000 charging plugs throughout the U.S. and Canada, find stations along a route, and initiate and pay for charging.
  • The first GM and EVgo sites are now live in Washington, California, and Florida, nine months after a commitment to add more than 2,700 fast chargers in cities and suburbs by the end of 2025 was first announced. Each site is capable of delivering up to 350 kilowatts and averages four chargers per site. GM and EVgo are on track to have approximately 500 fast charging stalls live by the end of 2021.

GM will continue to provide updates about Ultium Charge 360, including new elements and collaborations.

Ultium Charge 360 builds on the technology that is powering GM’s EV future — the Ultium Platform. The platform could enable a GM-estimated range of up to 450 miles on a full charge.  The Ultium Platform will power the Cadillac LYRIQ, GMC HUMMER EVs, the Chevrolet Silverado electric pickup truck, and more.

In the last two years, GM has made several announcements demonstrating its rapid advancement toward an all-electric, zero-emissions future, and the commitment to making EV ownership easier, including:

  • GM revealed its proprietary Ultium Platform that will allow the company to compete for nearly every customer in the market today.
  • GM committed more than $27 billion to EV and AV product development through 2025, including $7 billion in 2021, and plans to launch 30 EVs globally by the end of 2025, with more than two-thirds available in North America. Cadillac, GMC, Chevrolet and Buick will all be represented, with EVs at all price points for work, adventure, performance and family use.
  • In July 2020, GM and EVgo announced plans to triple the size of the nation’s largest DC fast charging network over the next five years.
  • In March 2020, GM announced it is adding 3,500 new EV charging plugs throughout its U.S. and Canadian facilities for employees.
  • In February 2020, GM made enhancements to Energy Assist, making it easier for GM EV owners to find an available public charging station and initiate a charging session.
  • In August 2019, GM announced a collaboration with Qmerit, which manages a nationwide network of certified EV charger installers, simplifying the home charging experience. In collaboration with Qmerit, Chevrolet will cover standard installation of Level 2 charging capability for eligible customers who purchase or lease a 2022 Bolt EUV or Bolt EV.

General Motors, its subsidiaries, and joint venture entities sell vehicles under the Chevrolet, Buick, GMC, CadillacBaojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at https://www.gm.com.

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