General Motors Co. in Detroit today announced it has spurred $14 million in support for active-duty service members, veterans, and their families through a combination of corporate- and employee-led giving, and funds raised with partners.
“Veterans and military families deserve clear pathways to good jobs, stable housing and brighter futures,” says David Massaron, vice president of infrastructure and corporate citizenship at GM. “By bringing together GM, employee, and partner support, we’re honoring their service and strengthening the communities where we live and work.”
Salvatore Giunta, U.S. Army Veteran, Medal of Honor Recipient, and Hiring Our Heroes Ambassador, says, “Veterans possess strong skills that translate to automotive careers. The opportunity for the military community to receive free workforce development opportunities will have reverberating positive effects for veterans, their families, and their communities.”
Here is how the $14 million breaks down:
Stars, Stripes and Skilled Trades: GM has committed $3 million to support seven nonprofit workforce programs across the United States, with priority for organizations that demonstrate job-placement pathways, industry-recognized credentials, strong employer partnerships, and relevance to GM facility communities.
“For every skilled trade worker in the U.S., there are 20 open positions ready to be filled,” says Eric Eversole, president of Hiring Our Heroes. “Companies like GM understand the value the military community brings to filling these roles and contributing to the national workforce.”
Hiring Our Heroes (HOH): GM provided a $1 million grant to strengthen and expand the Skilled-Based Fellowship and launch HOH’s first Skilled Trades Academy, focused on creating pathways for veterans and military connected families for automotive careers, which began training its first cohort in October 2026.
Tunnels to Towers: Throughout this year, GM helped raise $6 million for this group that honors fallen first responders and supports injured veterans and their families through mortgage-free homes and financial assistance. Support was driven through fundraising efforts through GM and its dealer networks, as well as through special partnerships through the GMC and Chevrolet brands.
“General Motors has been a longstanding supporter of Tunnel to Towers’ nationwide mission to support America’s heroes and their families. Thanks to them, the dealers, and drivers, we have been able to make a major difference in the lives of our nation’s veterans, first responders, and their families,” says Frank Siller, chairman and CEO of the Tunnel to Towers Foundation. “This continued support delivers a powerful message that their heroism, service, and sacrifice will never be forgotten.”
Stars & Steel Collection: For the 2026 model year, Chevrolet offered the Stars & Steel Collection, a curated lineup of vehicles proudly assembled in the United States that celebrates American craftsmanship. Chevrolet will donate $250,000 of the profits from the sale of these vehicles to support the veteran community. The collection spans the Corvette, Colorado, Silverado 1500, Silverado HD, and Silverado EV, all of which received curated exterior and interior color combinations, American flag-inspired graphics, and select premium options that underscore patriotism.
Corvette ZR1X: a “one of one” 2026 Corvette ZR1X with Stars and Steel inspired design was auctioned at the Barrett-Jackson Scottsdale Winter Auction, with 100 percent of the hammer price supporting the Tunnel to Towers Foundation.
The Medal of Honor Foundation: GM Defense has raised $1.5 million to help advance the work of the Foundation’s Congressional Medal of Honor Society, including programs that care for living Medal of Honor Recipients and their families, preserve the legacy of the Medal, and project its values of courage, sacrifice, and service to future generations.
GM says its support for America’s heroes goes beyond this year’s funding. GM’s own Shifting Gears Automotive Technician Training Program helps soldiers transition from the U.S. Armed Forces into careers as GM service technicians. The program provides classroom, online, and hands-on technical training and connects graduates with hiring dealerships. Since its inception, more than 1,000 former service members have graduated from the program.
For more information, visit GM’s Corporate Giving web page.
