United Wholesale Mortgage (UWM) in Pontiac today announced an expanded partnership with New York City-based Bilt, a neighborhood commerce and rewards platform, to bring Bilt Neighborhood OS to its service offerings.
As Bilt’s founding mortgage partner, UWM is connecting the mortgage to the services, businesses, and benefits around the home, while keeping independent mortgage brokers at the center of the homeowner relationship.
Bilt Neighborhood OS is an AI platform designed to help businesses grow by reaching new customers and building loyalty through personalized experiences in their neighborhood. Through UWM, it connects mortgage servicing with everyday homeownership, giving borrowers more ways to care for their home, discover their neighborhood, and stay connected to the broker who helped them buy it.
“The broker who helps you buy your home should be your first call when you’re ready to take the next step, whether that’s refinancing, accessing equity, or buying again,” says Mat Ishbia, president and CEO of UWM. “Our job is to give independent mortgage brokers every advantage to earn that relationship for life.
“With Bilt Neighborhood OS, we’re making the servicing experience more valuable to homeowners and creating more reasons for them to stay connected to their broker between those major decisions. Every mortgage represents a relationship that can grow for decades, and we’re investing in what comes next.”
UWM services hundreds of thousands of loans through Bilt, giving those homeowners a single place to manage their mortgage and access rewards with Neighborhood OS, that experience can extend into more of the moments that come with owning a home, from finding a trusted local contractor to exploring neighborhood benefits or reconnecting with a broker about a home equity opportunity, according to UWM.
Homeowners gain access to Bilt’s AI Concierge, a network of more than 50,000 merchant partners, including home improvement services, restaurants, retailers, fitness studios, dry cleaners, and more.
Through Bilt Neighborhood OS, homeowners can earn rewards on Lowe’s purchases, book local home service jobs like house cleaning, repair work, or TV mounting, and more through Thumbtack, and access personalized home intelligence through Hint. Participating businesses gain a new way to reach nearby homeowners, earn their business and turn a first visit into an ongoing relationship.
Through Bilt Neighborhood OS, UWM and its brokers will be able to:
- Keep the broker relationship visible. Broker attribution throughout borrowers’ Bilt experience helps homeowners stay connected to the expert who guided their purchase.
- Bring more value to everyday homeownership. Connect borrowers with local services, neighborhood businesses and benefits around their home.
- Create opportunities for engagement beyond the monthly payment. Give homeowners more reasons to return through AI-powered assistance, rewards and neighborhood experiences.
- Support the next home financing decision. Help homeowners reconnect with their broker as their needs change, including refinancing, HELOCs and future home purchases.
- Together, these capabilities give brokers a continuing role in the homeowner journey and make servicing a more useful part of life in and around the home.
“A mortgage creates a relationship that should become more valuable every year someone owns their home,” says Ankur Jain, founder and CEO of Bilt. “UWM helped us bring Bilt into homeownership as our founding mortgage partner.
“Now we’re connecting the mortgage, the broker, and the neighborhood through one platform. AI can help a homeowner find someone to improve their home, discover a business nearby or reconnect with their broker when their needs change. That creates an ongoing relationship with value for the homeowner, the broker and the businesses around them.”
 in Pontiac today announced an expanded partnership with New York City-based Bilt, a neighborhood commerce and rewards platform, to bring Bilt Neighborhood OS to its service offerings.){kind=link}