Ford Motor Co. in Dearborn is transitioning its employee-pricing-for-all campaign to a “Zero, Zero, Zero” offer through Sept. 30. It features zero down payment, zero percent interest for 48 months, and zero payments for the first 90 days on most Ford and Lincoln vehicles.
The automaker also is extending the Ford Power Promise on electric vehicles, where the automaker supplies and installs the customer’s home charger free of charge, through Sept. 30.
“Summer is peak driving season,” says Rob Kaffl, director of U.S. sales and dealer relations at Ford. “Families are on the move; students are preparing for the fall; and small-business owners are gearing up for a strong second half. A lower upfront cost lets them get into the vehicle they need today instead of waiting.
“We know the cost of ownership also weighs on consumers’ minds. And we’ll provide you with a two-year Ford Protect Premium Maintenance Plan on us. That’ll cover things like oil changes and tire rotations. We know that the average age of a vehicle on U.S. roads today is about 13 years, creating for many customers the need for a new car.”
In April, the automaker introduced the Ford Motor Co.: From America, For America employee-pricing-for-all campaign, which Ford says helped make it the No. 1 selling brand in America for the first half of the year.
Total sales climbed in the second quarter at a pace of about seven times the overall industry growth rate.
“Employee pricing for all was easy to understand and resonated with customers,” Kaffl says. “But we also heard from our Ford and Lincoln dealers that more customers could benefit if we could reduce the upfront, out-of-pocket expense to buy or lease a vehicle.”
