Dearborn-based Ford Motor Co. has announced it is collaborating with three off-road aftermarket companies to expand the growth of parts and accessories for Bronco and Bronco Sport customization.
Offerings will include suspension and lift kits, custom wheels and body components, performance driveline parts, and camping and off-road accessories such as tents, racks, storage solutions, and lighting.
RTR Vehicles, ARB 4×4 Accessories, and 4 Wheel Parts are developing parts for the summer launch of the Bronco two- and four-door SUVs.
“Off-road enthusiasts crave accessories to create their ultimate off-road machines, so we’re accelerating the development of Bronco-specific offerings by working directly with three of the leading suppliers in the 4×4 arena to further build out our list of off-road parts and accessories available this summer,” says Jeff Seaman, icons regional product line manager for Ford.
Bronco Sport launched last fall with more than 100 items owners could add to their SUVs. With the upcoming arrival of the Bronco two- and four-door SUVs, more than 200 Ford-approved items will be available.
The number is expected to grow as more aftermarket companies come online, especially as builders will leverage the modular design of the Bronco two- and four-door SUVs, which have replaceable doors, roofs, fenders, grilles, and more.
“We’ve brought more companies into the personalization process a lot earlier than in the past to take advantage of the unique design aspects of Bronco and Bronco Sport, all aimed at making customization more accessible to a wider range of off-road enthusiasts – from hobbyists to professional off-roaders,” Seaman says. “In the end, no two Bronco SUVs should ever need to be the same. They can be as diverse as our customers are.”
The 2021 Bronco and Bronco Sport were on display at the Easter Safari event in Moab, Utah, and Ford unveiled some custom builds by Ford and aftermarket suppliers.
The custom Bronco four-door Outer Banks series with a Sasquatch Package includes rock rails by JAC Products, fender flares by Air Design and Trail Armor, rocker panel covers by Lund, a 40-inch curved LED lightbar by Rigid on top, and a retractable full-roof soft-top by Bestop. A matte black hood wrap and Covercraft windshield sunscreen were added to reduce glare.
Inside, accessories designed to optimize space and offer secure stowage include a DC Safety rear cargo organizer plus roadside assistance and a first-aid kit, a Tufty MOLLE straps and security drawer below, and a Console Vault center console.
The Bronco four-door Badlands SUV by RTR Vehicles has custom RTR rock sliders and rear bumper, RTR 3-D printed grille with simulated accent lights, and 35-inch Nitto Ridge Grappler tires mounted to RTR Tech-6 wheels. A roof-mounted Project X lightbar, custom RTR graphics, and a 12-volt Type S Blizzard Box refrigerator/freezer in the back complete the package.
High-performance off-road parts designed by ARB for Bronco two- and four-door are featured on the Bronco Badlands four-door SUV including airbag-compliant front and rear bumpers, heavy duty rock sliders and differential cover, an ARB twin compressor, and a Zero refrigerator/freezer.
“These accessories represent years of design and engineering collaboration with the Ford team to build parts driven by the Bronco SUV off-road heritage and styling,” says Doug Pettis, president of ARB USA. “This design represents a practical yet capable vehicle that improves performance and enhances comfort off-road.”
The Bronco four-door Black Diamond series SUV features a mix of 4 Wheel Parts factory brand parts including a modular front bumper, skid plate and winch platform, heavy-duty suspension components, custom roof rack and light mounts, a Smittybilt overhead tent and camping gear, awning, and a refrigerator/air system. It rides on 37-inch BFGoodrich mud-terrain tires mounted to 17-inch Method alloy wheels.
“To date, we’ve already added more than 30 new 4 Wheel Parts brand products that take advantage of the Bronco modular design,” says Kathryn Reinhardt, senior marketing manager for 4 Wheel Parts. “We expect that list to grow as we aim to give our customers innovative products for every type of off-road lifestyle.”