Top human behavior and analytics advisory firm Escalent, based in Livonia, announced it has acquired Grail Insights from NewQuest Capital Partners, creating a seamless flow between primary, secondary, syndicated, and internal business data streams, providing consulting and advisory services from insights through implementation.
The two companies form a roster of clients that stretches many of the world’s top brands across industries such as automotive and mobility, consumer, energy, financial services, health, technology, and telecom.
“In a world marked by disruption — where information, analysis, knowledge or guidance isn’t always enough — Escalent and Grail have joined forces to advance insights through implementation,” says Escalent CEO Melissa Sauter. “Working side-by-side with our clients as an extension of their team, we move insights along the entire business continuum to streamline processes and accelerate productivity. The result is smarter decisions and stronger performance.”
The company now has a global presence of 850 consultants, researchers, data scientists, technologists, and operational experts in 11 countries. Clients can expect a seamless transition and will continue to work with the same teams with a stronger company behind them. Grail office locations will remain the same and there will be no immediate changes to the name, but it will be transitioned to the Escalent brand in the coming months.
Grail is a strategic insights consultancy founded by Monitor Group in 2006 that helps clients seize opportunities and respond decisively to market change by applying insights to any aspect of their business. Grail is located across the US and in Canada, China, India, Ireland, Italy, the Philippines, Singapore, South Africa, UAE and the UK.
“This acquisition is a big win for Escalent and Grail employees,” says Grail’s Rob Stone, who will become Escalent’s chief strategy officer. “Our cultures are very much aligned, and everyone is laser focused on helping clients get closer to their customers and boost productivity. Employees will be able to offer more complete solutions that will continue to nurture their professional growth while helping clients solve their complex business and marketing challenges.”