eGrowcery in Ann Arbor Provides Remote Shopping Tech for Rouses Markets

Ann Arbor-based eGrowcery is partnering with Louisiana’s Rouses Markets to supply the latter with an e-commerce solution for curbside pickup.
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Ann Arbor’s eGrowcery is providing Louisiana-based Rouses Markets with technology to enhance its e-commerce operations. // Courtesy of eGrowcery
Ann Arbor’s eGrowcery is providing Louisiana-based Rouses Markets with technology to enhance its e-commerce operations. // Courtesy of eGrowcery

Ann Arbor-based eGrowcery is partnering with Louisiana’s Rouses Markets to supply the latter with an e-commerce solution for curbside pickup.

Rouses Markets is one of the largest independent grocers and fastest growing family-owned companies in the United States. It has more than 7,000 employees serving shoppers across more than 60 stores in Louisiana, Mississippi, and Alabama.

The eGrowcery platform includes a Rouses Market Shopping App, which customers can download on the App Store or on Google Play. With the technology, customers can shop, place an order, and choose a curbside pickup time through the app or on the Rouses Markets website.

That order information goes to a device used by Rouses Markets staff to select the items wanted by the remote customer. Rather than being collected and used by a third-party intermediary, the customer information stays within the Rouse Markets system.

“It’s always great when we can work with a quality brand like Rouses Markets,” says Patrick Hughes, CEO of eGrowcery. “It’s even better watching them bring their years of retail expertise to the table. We are ecstatic to do our part by empowering their personal shoppers with our technology, ensuring the highest quality of product selection in the process all while helping them become more connected to their shoppers.”

Donny Rouse, CEO of Rouses Markets, says, “We continue to invest in new partnerships and technologies like eGrowcery to give our customers the very best shopping experience, both in store or online. With eGrowcery, our own team members, the people who know our stores and selection better than anyone else, hand-select every product ordered for curbside pickup. It’s like having your favorite Rouses team member as your own personal shopper.”

eGrowcery, which operates both in the United States and abroad, is seeing a growing number of retailers establish their own branded e-commerce experience. Where marketplaces own the shopper data and allow for products and promotions from competing retailers, this solution puts control and data ownership back in the hands of the retailer.

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