EEI Global, an experiential marketing firm in Rochester Hills, has sold its 25-acre company headquarters and production facility to automotive supplier Prefix for an undisclosed amount. As part of the agreement, EEI Global will relocate to an existing facility in Rochester Hills currently occupied by Prefix.
EEI Global was founded in 1981 as an exhibit manufacturer and has added brand strategy, creative development, immersive digital engagements, mobile exhibits, on-site corporate exhibits, and business theater to its service offerings over the past several years. These activities require significantly less space than large-scale exhibit architecture.
“Our company has grown into a true full-service partner for our clients by adding services that meet their evolving experiential marketing needs,” says Derek Gentile, CEO of EEI Global. “These exciting projects and emerging technologies simply require much less floorspace, and we are excited to move into a facility that better fits our clients’ future needs.”
EEI Global says it made a decision several years ago to diversify its services to include activities that help clients’ brands make “meaningful” engagements with its customers. As the global pandemic slowed exhibit and event activity, EEI Global already was moving ahead with omni-channel marketing capabilities.
“We’re coming out of the pandemic in good shape with a bright future,” Gentile says. “I’ve attended two industry events in the past two months and the market for experiential marketing will gain momentum in 2022 and should continue to grow through 2025. The decisions we made years ago have positioned us for success now and in the future.”