Detroit Lions QB Jared Goff Partners with Jared Jewelers, Gifts Watches to Offensive Linemen

Ohio-based Jared Jewelers, which has three locations in metro Detroit, has signed Detroit Lions quarterback Jared Goff to a partnership deal yet to be completely defined.
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Jared Goff
Jared Goff and Jared President Claudia Cividino check out the Breitling watch he gave to his offensive linemen. // Photo by Devon Steigerwald for Jared

Ohio-based Jared Jewelers, which has three locations in metro Detroit, has signed Detroit Lions quarterback Jared Goff to a partnership deal yet to be completely defined.

To kick off the partnership, Goff gifted each of his offensive linemen an $11,500 Breitling timepiece. He signed the inside lid of the boxes for his teammates while on a media tour in Las Vegas during Super Bowl weekend.

The jeweler is said to have had the idea for a partnership with Goff during the Lions’ 2023 season, which saw the team reach the NFC Championship Game for the first time in 32 years. Fans were holding up signs reading “He Went to Jared” in support of the quarterback. The phrase is from a TV commercial for the jeweler.

“Seeing the fans this past season holding ‘He Went to Jared’ signs of support meant so much to me,” Goff says. “We have the greatest fans in the world, and I was pumped when the Jared Jewelers’ team reached out. Certainly, the name play is fun, but this truly is a match made in heaven. Having the opportunity to work with such an approachable and high-quality brand has been so rewarding and I’m looking forward to unveiling some additional surprises soon.”

According to the jeweler, the Jared brand not only shares a name with the quarterback but the values of grit, drive, heart, and humility as well.

“Partnering with Jared Goff is a relationship rooted in something much more profound than a clever name play,” says Claudia Cividino, president of Jared. “It’s built on the values that drive us both — earnestness, a sense of caring, authenticity, and humility.

“It’s our pleasure to partner with Jared Goff in celebration of the historic season he helped deliver for Detroit and its fans and present the offensive line with these Breitling timepieces.”