The Progressive Detroit Boat Show is on the move in 2026 and will be located at the Vibe Credit Union Showplace in Novi due to scheduling conflicts at Huntington Place in downtown Detroit.
The show, to take place Feb. 12-15, will offer dozens of cruisers on display stretching more than 30 feet along with hundreds of boats for all types and sizes including center consoles, runabouts, wake boats, pontoons, personal watercraft, and more.
Nautical goods and accessories, dock and hoists, and marinas also will be available.
“There will be big boats, big promotions, and big fun to be had at this year’s Detroit Boat Show in February in Novi,” says Pete Beauregard Jr., MBIA Boat Show Committee chair and president of Colony Marine in St. Clair Shores and Pontiac, who typically brings in the largest boat on display deemed “Queen of the Show.”
The Progressive Detroit Boat Show states it is known as the original, biggest, and best boat show in Michigan, and one of the top shows in the country based on size, attendance, and sales.
The event will feature the debut of more than 100 new model introductions. The boat show also offers available one stop shopping with financing and purchasing. Many dealers attribute up to half of their annual sales from sales and leads gained from the show.
Other show offerings include:
- Weekend appearances from Michigan-native Captain Lee from the hit show “Below Deck”
- Live Music in the new Yacht Lounge with an interactive musician Lamar Woodall
- Kids Zone with fun for all ages and a take-home T-shirt craft (Fri.-Sun.)
- Bear Factory Truck where kids can create their own plushie to take home (fee)
- Food selections and specialty cocktails
- Annual commemorative T-shirt Giveaway
- Career Day on Feb. 13: Students and educators will visit the show to learn more about careers in Michigan’s marine industry.
- Free Boaters Safety Course Feb. 14 (preregistration required)
- Interactive Progressive Insurance Sponsor Display with appearances by the Shanty Characters
Show hours are Thursday, 2–9 p.m.; Friday, noon–9 p.m.; Saturday, 10 a.m.–8 p.m.; and Sunday, 10 a.m.–5 p.m. Parking is available for a fee at Suburban Collection Showplace.
The Progressive Detroit Boat Show is owned and produced by the Michigan Boating Industries Association (MBIA) in Commerce Township. Revenue generated from the event is returned to fund boater’s interests via MBIA’s programs and services.
The Progressive Detroit Boat Show is sponsored by Progressive Insurance and Great Lakes Scuttlebutt, the official publication of the MBIA Boat Shows.
For more information, visit detroitboatshow.net.
