Detroit Auto Show to Feature 35 Brands, Exotic and Luxury Showcase

The Detroit Auto Show today announced a lineup of 35 brands, representing a mix of vehicles from auto manufacturers and their global regions, as well as local metro Detroit dealerships.
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cars at auto show
A new addition to the 2023 Detroit Auto Show will feature a collection of some of the most prestigious automotive marques in the Exotic and Luxury Showcase. // Photo by Tim Keenan

The Detroit Auto Show today announced a lineup of 35 brands, representing a mix of vehicles from auto manufacturers and their global regions, as well as local metro Detroit dealerships.

The show will take place from Sept. 13-24 at Huntington Place in downtown Detroit.

Show-goers can expect to see Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Jeep, Kia, Lexus, Lincoln, Ram, Tesla, Toyota, and Volkswagen as part of corporate/region-supported vehicle displays.

Adding to the complement of brands for show audiences to explore will be dealer-supported vehicle displays representing Alfa Romeo, Aston Martin, Audi, Bentley, BMW, Honda, Hyundai, Infiniti, Jaguar, Lamborghini, Land Rover, Maserati, McLaren, Mercedes-Benz, Mini, Polestar, Porsche, Rolls-Royce, and Volvo. Additionally, show officials report there will be a “few surprises” added to the list.

“We’re thrilled to be able to bring auto show audiences a broad spectrum of brands and vehicles,” says Rod Alberts, executive director of the Detroit Auto Show.  “As a dealer association-backed auto show, one of our main goals is to display all the brands that are sold in our region.

“This blend of bringing together corporate- and dealer-supported vehicles is trending at auto shows nationwide, and it’s really become the catalyst for the future success of shows across the country. Dealers are still the closest conduit to the consumer.”

According to Alberts, each mainstream brand displayed at the Detroit Auto Show will feature multiple models and identifiable branding, making it easy for auto show visitors to navigate the show floor and shop the various makes and models.

Another equally important role for this year’s show, says Alberts, is educating the consumer on new mobility options and bringing in as much product as possible to illustrate the ever-evolving marketplace and industry transformation underway.

A new addition to this year’s show will feature a collection of some of the most prestigious automotive marques in the world as part of the show’s exclusive Exotic and Luxury Showcase. A magnet for supercar enthusiasts, the area will be open throughout the duration of the show.  It also will present show visitors with a look at what might be considered another “exotic” in the world of personal mobility, a futuristic flying car from California-based Alef Aeronautics.

“We will showcase some of the latest and most intriguing products available — from current and future vehicles to electric products to 800 horsepower exotics,” Alberts says. “It’s a powerhouse display of vehicles appealing to every type of car enthusiast and show visitor.”

BMW, Cadillac, Chevrolet, Ford, GMC, Tesla, and Volkswagen will be displaying their EVs on the new Powering Michigan EV Experience indoor track ride-along activation, sponsored by the Powering Michigan team of International Brotherhood of Electrical Workers (IBEW) Local 58 and the National Electrical Contractors Association (NECA).

Outside of Huntington Place, Ford and Tesla will offer street course ride-and-drives. There, show visitors will get a chance to get behind the wheel and take products for a spin along the Detroit riverfront over portions of the Chevrolet Detroit Grand Prix downtown race circuit.

In Related News: May Mobility in Ann Arbor says it will showcase its autonomous vehicle technology at AutoMobili-D (AMD) during the media and technology days of the Detrroit Auto Show (Sept. 13-14) in Hall D of Huntington Place.

In booth #231, show attendees will experience a display of May Mobility’s vehicle and proprietary autonomy software, including its Multi-Policy Decision Making (MPDM) technology.

MPDM is trained to handle unique driving challenges even when a vehicle has never encountered a scenario before, allowing the vehicle to consistently make safe decisions and deliver a better driving experience for passengers. The company also will display its vehicle with partner Ann Arbor SPARK in booth #109.