Atwater Brewery’s Road Rally IPA is Official Craft Beer of Indianapolis Motor Speedway
Road Rally IPA from Detroit’s Atwater Brewery has been selected as he official craft beer of the Indianapolis Motor Speedway, which is hosting the 108th running of the Indianapolis 500 on May 26.
Crafted with centennial hops, Road Rally IPA is a golden-hued brew balanced with a light malt backbone. With 6.5 percent ABV and 49 IBUs, the beer “captures the spirit of racing and will have fans ready to wave the checkered flag because this beer is a winner,” according to Atwater.
For fans of craft beers, Atwater Brewery’s limited-edition brew – Road Rally IPA – with the IMS Wing and Wheel on the can is the perfect addition to your Race Day cooler,” says Doug Boles, president of the speedway. “Try one at the track or pick one up from your favorite Indiana retailer to enjoy during The Greatest Spectacle in Racing.”
This is Atwater Brewery’s first time being sold the Indianapolis Motor Speedway and in Indiana.
“We are thrilled to be able to partner with our friends at IMS to launch this limited-edition brew,” says Katy McBrady, president of Atwater Brewery. “With our hometown proudly serving as America’s Motor City, we can’t think of a better collaboration than with the most iconic racetrack in the world.”
Road Rally is available for a limited time at the Indianapolis Motor Speedway and select local Indiana retailers.
Clarience Technologies Sponsors Team Penske for Indy 500, Detroit Grand Prix
Clarience Technologies, a transportation visibility and safety solutions provider in Southfield, will be an associate sponsor of Team Penske for the Indianapolis 500 and the Detroit Grand Prix.
The two-race sponsorship will feature the Clarience Technologies logo on the engine cover of the No. 2 Chevrolet car piloted by Josef Newgarden for both races.
“Clarience Technologies is proud to support Team Penske as it competes in both the 108th running of the Indianapolis 500 and the 2024 Detroit Grand Prix,” says Brian Kupchella, CEO of Clarience Technologies. “As a Michigan-based company we are excited to support Team Penske and its Chevrolet-powered Indy car and honored to join these two great hometown brands on two of the biggest stages in racing.”
In addition to the sponsorship, three Team Penske race transporters responsible for moving race cars and equipment to each of the 18 racing circuits on the schedule are being equipped with the latest technologies from several Clarience Technologies companies, including products from Truck-Lite, DAVCO, Road Ready, and RIGID. This aligns with the technology provider’s ongoing commitment to deliver products that advance performance and enhance safety wherever transportation operates — from the expressway to the speedway.
Hillsdale College Dedicates Sajak Visual Media Center
Hillsdale College, southwest of Jackson, hosted a ribbon cutting at the Sajak Visual Media Center on May 10. The center was designed to facilitate filming and media production for the students and staff of Hillsdale College.
The Sajak Visual Media Center was made possible by Pat and Lesly Sajak and the Deany’s Days Foundation and Griswold-Bacigalupi Family. Pat Sajak has served on Hillsdale College’s Board of Trustees since 2002, he was the vice chairman from 2003 to 2019, when he was named chairman.
“Pat works just like Hillsdale College does,” says Larry Arnn, president of the college. “He does something lovely and he shows it to a lot of people, and they enjoy it and watch it. It’s a perfect pairing, this building, Hillsdale College, and the chairman of our board. We are deeply grateful to him.”
The new visual media center, located at the intersection of Fayette and Union streets, boasts 10,500 square feet and houses up to five filming sets for online courses, commercials, and K-12 digital materials. The facility will provide the online learning and K-12 teams with a professional studio, state-of-the art equipment, soundproofing, and a green room. Additionally, Hillsdale College students will have the opportunity to gain behind-the-camera filmmaking experience.
Limited-edition Hudsonville Ice Cream Flavors Arrive in Michigan for Memorial Day Weekend
Two new flavors from Hudsonville Ice Cream — Peach Raspberry Swirl and Strawberry Shortcake — have arrived in Michigan grocery stores just in time for Memorial Day weekend.
Peach Raspberry Swirl features peach ice cream swirled with raspberry sherbet and marks the return of a limited edition first introduced in 2022.
Strawberry Shortcake combines a sweet strawberry swirl and pound cake pieces in a classic vanilla ice cream for a reimagining of a classic limited edition. Both are made with the same real ice cream base featuring local milk and cream that has been used by Hudsonville to craft its ice cream flavors for nearly 100 years.
The summer 2024 limited edition flavor release follows the introduction of Hudsonville Ice Cream’s Super Scoop bars, an ice cream concept combining three flavors in one bar, making it easier for ice cream lovers to enjoy favorite flavors anywhere this summer season. For more flavors and information, visit hudsonvilleicecream.com.
Sky Foundation Launches Nationwide Effort to Combat Pancreatic Cancer
Sky Foundation Inc. in Detroit is launching The Sky Movement, a reimagined event designed to unite communities nationwide in support of pancreatic cancer awareness.
From June 2-9, individuals and groups across the country are invited to participate in an activity of their choice to raise awareness and funds for pancreatic cancer research. Participants can create teams, set goals, and engage with others virtually, making it easy for friends and family from all over to join in the movement.
“Pancreatic cancer is a disease that affects far too many families, and together, we can make a difference,” says Jody Skonieczny, executive director of Sky Foundation. “By joining The Sky Movement, you are not only supporting groundbreaking research but also providing hope to patients and their loved ones.”
This event is supported by CET Coating Equipment Technology Inc.
For more information and to get involved, visit skyfoundationinc.org.
