Chevrolet, a division of General Motors Co. in Detroit, introduced the new, all-electric 2022 Bolt EUV and redesigned Bolt EV in a special, 90-second commercial, “Magic is Electric.” Part of a larger ad campaign that started on Valentine’s Day, the commercial was created in collaboration with Disney.
The 2022 Bolt EUV (Electric Utility Vehicle) expands Chevy’s EV lineup beyond the Bolt EV, which has been on sale since 2016.
Larger and sportier, the Bolt EUV is the first Chevrolet equipped with Super Cruise technology, the industry’s first true hands-free driver assistance system for compatible roads. The Bolt EV has been redesigned for 2022. Both vehicles will be available this summer.
Chevy also released “Behind the Magic,” a “making-of” video that uses behind-the-scenes footage to explain the features of the Bolt EUV in a fun and entertaining way.
“The power of two iconic brands like Disney and Chevy coming together to reveal the Bolt EUV inspires customers to imagine an all-electric future,” says Steve Majoros, vice president of Chevrolet marketing. “We want to engage and inform consumers about all the benefits of owning an EV and do it in an entertaining way. These vehicles are fun to drive, loaded with technology, and are affordable, proving EVs are for everyone.”
Both “Magic is Electric” and “Behind the Magic” were shot in part on location at Walt Disney World Resort’s Magic Kingdom Park and EPCOT in Lake Buena Vista, Flor. The commercial made its network debut during ABC’s “American Idol,” which premiered its new season on Valentine’s Day, while the Bolt EUV will be integrated into SportsCenter’s “Magical Moment” segments on Feb. 15-19 on ESPN.
“Our Alliances creative team has produced amazing content that fuses the anticipation and magic of a visit to Walt Disney World Resort with the excitement of driving the new Bolt EUV,” says Tiffany Rende, senior vice president of marketing partnerships and alliances at The Walt Disney Company.
To bring the full story to life, Chevy and Disney created several pieces of content. In the 90-second commercial, a series of friends and families bring the magic of electric to life while traveling to Walt Disney World Resort with a cast of iconic characters, including Tinker Bell, Haunted Mansion’s Hitchhiking Ghosts, a Star Wars X-Wing Fighter, Dumbo the Flying Elephant, and more.
“Behind the Magic” also serves to provide in-depth vehicle feature information for the Bolt EUV and Bolt EV, and includes reactions from current Bolt EV owners, who talk about how switching to electric has made their lives better.
The reveal of the Bolt EUV and Bolt EV is the latest collaboration between Chevrolet and Disney. In the 1940s, General Motors commissioned Walt Disney and his studio to create an animated training film.
In 1979, the company signed an agreement with Disney to become the first attraction sponsor at EPCOT prior to EPCOT’s grand opening in 1982. The GM pavilion — World of Motion presented by General Motors — was an opening day attraction, which ran from 1982 until Jan. 2, 1996. Test Track presented by General Motors opened May 17, 1999 and operated until April 12, 2012.
Today, guests can experience the creative energy between these two brands firsthand at EPCOT through Test Track presented by Chevrolet, a popular attraction that was imagined by the creative teams of Walt Disney Imagineering in collaboration with Chevrolet Design. Test Track presented by Chevrolet opened Dec. 6, 2012.
To watch the reveal videos, please visit www.chevy.com/ev.