Rockbridge Growth Equity, a middle market private equity firm in downtown Detroit, has announced it has agreed to sell CheckedUp, a specialty point-of-care education and engagement platform, to Providence Equity Partners in Rhode Island. Terms of the transaction were not disclosed.
Varsity Healthcare Partners in Los Angeles, a private equity firm focused on health care services, will join as a strategic minority investor, alongside the management team, who will continue to lead the company.
Founded in 2012, CheckedUp is a specialty point-of-care education and engagement platform connecting patients, health care providers, and life sciences companies within the clinical environment. It is based in New York City.
The company delivers clinically aligned education and brand content through a proprietary digital network of waiting-room televisions and interactive exam-room wallboards.
Since partnering with CheckedUp in December 2021, Rockbridge Growth Equity has served as a strategic catalyst for the company’s market expansion.
In October 2022, Rockbridge backed CheckedUp in acquiring Health Media Network, creating a unified point-of-care digital ecosystem across specialty health categories spanning North America.
Today, CheckedUp states it reaches more than 17,000 specialty health care providers across “high-value care environments,” and works with a majority of the top 40 pharmaceutical manufacturers.
“Partnering with CheckedUp’s current management team allowed us to execute our growth playbook in full force,” says Brian Hermelin, managing partner and co-founder of Rockbridge.
“By combining strategic capital, digital expansion, and the transformative acquisition of Health Media Network, we scaled CheckedUp into a differentiated specialty point-of-care network. We are proud to have supported CheckedUp through this phase of growth and expansion, and we believe Providence and Varsity are ideal partners to support the company in its next chapter.”
The transaction is subject to customary closing conditions and is expected to close in the third quarter of 2026.
Moelis & Company served as financial advisor, Greenberg Traurig and Honigman served as legal counsel to CheckedUp. Debevoise & Plimpton served as legal counsel and Mintz, Levin, Cohn, Ferris, Glovsky, and Popeo served as regulatory counsel to Providence and Varsity.
CheckedUp is a health care media company operating at the specialty point of care, connecting patients, health care providers and life sciences companies within specialty care environments. It was founded by “physicians for physicians and their patients.”
For more information, visit checkedup.com.
Rockbridge Growth Equity has regulatory assets under management of more than $1.8 billion across e-Commerce and Marketing Services, Financial Services and Fintech, Tech-Enabled Products and Services, and Digital Media.
For more information, visit rbequity.com.
