Detroit Pistons and NBA Hall of Fame player Ben Wallace has signed an exclusive licensing agreement with Rair, a cannabis company in Jackson.
As part of the agreement, Wallace will develop his own brand of cannabis products, including his own strain. Products in the early 2022 launch include cannabis flower, pre-rolls, and vape cartridges, with future products to be announced at a later date.
“As a former pro athlete, I’ve got aches and pains and different stresses than before. Cannabis has helped with all that, safely,” says Wallace. “After working with the Rair team for the last couple of months, I know this will be a great partnership.
“They’re serious about growing quality products and ending the stigma around cannabis use, and we’re going to bring you a brand that shows the grit and toughness my teams and I always brought to the court in Detroit.”
Rair’s Ben Wallace brand will be released in the coming weeks, along with the logo and packaging design, both of which are being developed by Rair’s advertising agency, Atomic Honey in Detroit.
“We are thrilled to announce our partnership with NBA legend Ben Wallace and excited to build a brand with him,” says Kevin McFadden, CEO of Rair. “Ben’s work ethic, drive, and dedication to excellence aligns with Rair’s promise to provide best in class cannabis products to the patients and recreational customers of Michigan.”
Founded in Jackson in 2019, Rair uses aeroponic technology and agricultural automation to bridge the gap between commercial and small-batch cannabis flower. The company’s process reduces the chance of contamination and allows for real-time recipe adjustments.
The company offers a large variety of cannabis products including flower, pre-rolls, edibles, vape cartridges, and concentrates available online and at four locations across Michigan. Learn more at RairCo.com.
After playing for Virginia Union University, Wallace went undrafted in the 1996 draft and signed a free agent contract with the Washington Bullets, until he was traded to the Orlando Magic for the 1999 season.
From 2000-2005 and again in 2009-2012, Wallace played for the Detroit Pistons. He was a driving force on the 2004 championship team, which cemented his dominance as a defensive player. He would retire from the Pistons in 2012.
In September 2021, Wallace was inducted into the Hall of Fame. He is the only undrafted player in NBA history to make it to the Hall of Fame and is widely regarded as one of the greatest defensive players ever — drafted or undrafted.