Back From The Brink: Matick Chevrolet Overcomes GM’s Bankruptcy


Slated to close as part of General Motors’ bankruptcy in 2009, George Matick Chevrolet in Redford Township is undergoing $7 million in renovations that will transform the showroom into a LEED-registered facility. Completion of the renovations is scheduled for mid-April.

In addition, the dealership has seen a 20 percent increase — a new record — for repair business since opening a 38,000-square-foot body shop set within a 13-acre campus. Located at Telegraph Road and I-96, the climate-controlled facility, which uses PP&G waterborne paints and other environmentally sustainable practices, represents a 500-percent increase in capacity for the company’s collision business.

Additionally, the dealership received 85 models of the new 2014 C7 Corvette Stingray — one of the largest allocations in the Midwest. Only 900 of the more than 3,100 Chevrolet dealerships in the country qualified to receive C7 inventory, which is based on sales history.

This growth comes just a few years after the dealership was slated to close as General Motors was undergoing bankruptcy proceedings. However, dealer Karl Zimmermann fought that decision, won the right to remain open, and in July the business was the No. 10 Chevy dealership nationally for new car sales (#28 nationally through October 2013).

During the showroom renovation, Zimmermann says customers will not experience delays or service interruptions.

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