Ann Arbor-based Title Boxing Club has partnered with global boxing outfitter Everlast Worldwide Inc. to develop an international fitness franchise to be called Everlast Fitness.
“With Everlast’s capabilities in worldwide product distribution and Title Boxing Clubs position as the number one fastest-growing franchise, the formation of Elite Fitness Brands presents mutual benefits to all parties, including our franchisees,” says John Rotche, CEO of Title Boxing Club International.
Rotche says the venture will allow Everlast products to be sold at domestic clubs and gives franchisees additional revenue streams.
He says Title Boxing Club and Everlast plan to bring Everlast Fitness worldwide, which will offer members the same boxing and kickboxing Power Hour fitness classes as Title Boxing Club. Rotche says members will now have the ability to purchase both brands’ products from the retail areas located inside domestic Title Boxing Clubs.
Elite Fitness Brands will serve as the holding company to both Title Boxing Club and Everlast Fitness.
“Coupling our experience within the boxing space and extensive line of world-class products with Title Boxing Club’s proven business model, we believe this partnership puts both brands in the perfect position for long-term growth,” says Neil Morton, CEO of New York City-based Everlast.
Everlast’s products are sold across more than 75 countries and six continents. Title Boxing Club, part of Ann Arbor-based Franworth’s brands along with Sweetwaters Coffee and Tea and Kalamata Greek Grill, is a boutique fitness studio that specializes in boxing and kickboxing fitness classes.