Buyers of new Chevrolet vehicles will now have the option to purchase a package that includes a tour of the Daytona International Speedway in Florida and an on-track driving experience.
"Beyond the vehicle, we are determined to deliver exceptional service through our dealers and unique experiences that only Chevrolet can offer, like driving your first miles in your new vehicle at the famed Daytona International Speedway," says Alan Batey, president of General Motors North America and leader of Global Chevrolet.
Batey says the extra cost option will be available later this year through U.S. Chevrolet dealers on select new vehicle orders. He says while details are still being finalized, customers can expect a tour, a keepsake to commemorate the experience, and authentication that the vehicle was delivered and driven at the speedway.
Pricing for the package will be announced in the coming months.
Batey says the Chevrolet Delivery Center at the speedway will be located next to the Gatorade Victory Lane and will look like a Chevy dealership. Customers will be able to choose the option of having their vehicle delivered to Daytona during the ordering process.
"This new offering complements the enhancements already made to the 'World Center of Racing' through the $400 million Daytona Rising redevelopment project," says Joie Chitwood III, president of the Daytona International Speedway.
Southfield-based contractor Barton Malow Co. and Detroit-based architectural design firm Rossetti recently completed renovations to the Daytona International Speedway ahead of the 2016 Daytona 500 set for Feb. 21.
Chevrolet signed a multi-year partnership with the International Speedway Corp. in July, making the automaker a founding partner of the redevelopment project. Chevrolet has naming rights for one of the entrances, as well.
IN OTHER GM NEWS, the automaker will invest $148 million to repurpose flexible machining and assembly equipment at its Spring Hill Manufacturing plant in Tennessee to build V8 engines.
“This investment will position GM and its workforce to promptly respond to consumer demand for this engine in the popular truck and SUV segment,” says Arvin Jones, manager of GM North America Manufacturing. “The flexibility of Spring Hill’s engine machining and assembly equipment is allowing GM to respond deftly when additional engine variant capacity is needed.”
The investment will enable Spring Hill to add capacity to build the small block 6.2L V8 engine in the truck and SUV segment. This will be the first time Spring Hill will build V8 engines.