Novi-based All American Pet Resorts (AAPR), a national dog boarding and daycare brand, has revealed a major rebranding effort that is designed to reenergize the brand and define the company’s future.
“As we expand the franchise nationally, the brand refresh ensures consistency visual brand identity and consumer messaging throughout our national franchise network,” says Stephan Dimitroff, executive vice president of AAPR.
The rebranding, according to the company, solidifies its position as a premier dog boarding, daycare, and grooming franchise leader offering:
- 24-hour, 365-day on-site staff and care.
- 24-hour webcams.
- Medical administration with a health/wellness focus.
- High-end air exchange and purification HVAC system.
- Pet suites, not crates.
The redesign included the AAPR website, corporate logo, all branded marketing materials, and resort signage. The new imagery displays a bold, clean design that incorporates movement with a vibrant color palette and new photography throughout.
The company states its new website — allamericanpetresorts.com — is easier to navigate and mobile-friendly for fast and easy on-the-go resort boarding and daycare scheduling.
Your Franchise Success, Scorpion, and the AAPR management team all were involved in the rebranding effort.
“As we expand our family of franchisees, having most recently added, New Bern, N.C., to our network of resorts, the goal of attracting the right individuals who want to become successfully self-employed and enjoy a truly gratifying business starts with our branding,” says Kevin Casida, director of operations at AAPR. “Our re-energized image goes before us into the marketplace as a symbol of the value we deliver, the care we provide, and the trust our clients and franchisees put in us.”
AAPR has locations in Michigan, New Jersey, Florida, Texas, and North Carolina. For franchising opportunities, visit here.