The Motown Museum today announced that historic Hitsville U.S.A. will reopen for public tours beginning on Dec. 17. The tours have been on pause since January.
Located at 2648 W. Grand Blvd., Hitsville U.S.A. is where Berry Gordy founded Motown Records and where artists including The Supremes, Marvin Gaye, Stevie Wonder, Smokey Robinson & The Miracles, and The Temptations created music that transformed culture around the world.
The Motown Museum was founded by Gordy’s sister and Motown Executive Esther Gordy Edwards in 1985.
Next year, the Motown Experience will open. The $75 million, 50,000-square-foot-plus building will feature interactive exhibits, a theater, retail experiences, and archival storytelling.
“There is nothing quite like seeing guests step through the doors of Hitsville U.S.A., and we couldn’t be more excited to welcome them back,” says Robin Terry, CEO and chairwoman of Motown Museum. “Every detail of our renovation has been guided by a deep responsibility to preserve the authenticity and spirit of this extraordinary place for generations to come.
“As we welcome visitors back to Hitsville and look ahead to the opening of the Motown Experience in 2027, we have an incredible opportunity to share the Motown story on a scale worthy of its global impact, while ensuring that the little house where it all began, Hitsville U.S.A., remains the heart and soul of it all.”
Tours will feature new stories and guest experience enhancements, including the reveal of Hello Detroit, a permanent second-floor gallery that explores the unique elements of Detroit that made the city the right place for the culture changing legacy of Motown to emerge.
Through images, artifacts, and stories, the gallery traces the enduring relationship of Motown and the city.
In Studio A, the Museum has preserved the original flooring, walls, and acoustic environment.
Tickets for tours of Hitsville U.S.A. are available at motownmuseum.org.
Tour tickets of Hitsville U.S.A. are $25, and Detroit residents with proof of ID are offered 15 percent off.
