Production on the 2021 Ford Bronco is underway at the Michigan Assembly Plant (MAP) in Wayne for both the two-door and four-door models and are being shipped to dealerships across the U.S. and Canada.
After 25 years, Ford Motor Co. is bringing the Bronco back, investing $750 million in the plant and adding 2,700 jobs to build the sixth-generation SUV. The vehicle already has sold 125,000 units and more than 190,000 have been reserved in the U.S. and Canada.
As the flagship vehicle for the Bronco brand, the company’s new outdoor brand of Built Wild and 4×4 vehicles, the base model 2021 Ford Bronco will start at $29,995.
In 1965, the Michigan Truck Plant — now the MAP— started production on the original vehicle, and continued until 1996 when production stopped, making over 1.1 million Broncos during the 31-year stretch.
“We know the fans have been waiting for the Bronco — and we’re so excited to bring it back,” says Suzy Deering, Ford’s chief marketing officer. “And this Bronco is better than ever. We’re staying authentic to Bronco’s goes-over-any-terrain heritage and have leveraged the brand’s Built Wild innovative design, durability, and advanced off-road capability to get the most out of every adventure in the wild.”
Ford remains committed to building in the U.S., assembling more vehicles here than any other automaker. It has opened a 1.7 million square foot facility — formerly the Wayne Assembly Plant — next door to the MAP to serve as a center for any of the various customizations available for the Bronco. The available customizations include roof racks, a front bumper safari bar, and an exterior graphics package.
Along with the customizations, over 200 factory-backed accessories will be available to be added at dealerships.
Ford debuted a virtual behind-the-scenes launch event today, which can be seen here.