Walled Lake-based Armaly Acquires Cleaning Brands from New Jersey Company


Walled Lake-based Armaly Brands, maker of Brillo sponges, has acquired the cleaning brands Cameo, Snobol, and Parsons as well as the assets from Church and Dwight Co. Inc., based in Trenton, N.J. Terms of the acquisition were not disclosed.

“Similar to the success we’ve had introducing Brillo to a new generation of consumers, we’re excited to increase access to these products through our retail partners and introduce these trusted brands to new households around the world,” says John Armaly, president and CEO of Armaly Brands.

The bands of Cameo Copper, Brass, and Porcelain Cleaner; Cameo Aluminum and Stainless Steel Cleaner, Snobol Toilet Bowl Cleaner, and the original Parsons’ Ammonia are cleaning supplies that date back to the 1950s.

Armaly says the company will invest in new marketing programs for the brands while expanding North American and global distribution.

“Consumers recognize and are looking for the Cameo, Snobol, and Parsons brands because they offer an easier, more thorough cleaning experience,” he says. “We will continue to work with our retail partners to provide our shared consumers easier access to these established brands.”

Founded in 1908 in the Bahamas, Armaly’s products include Brillo Soap Pads, Brillo Estracell sponges, and the Brillo Sweep and Mop.