Vlasic Pickle Family Launches Vlasic Labs in Bloomfield Hills to Advance Human, Pet Wellness

The family that created the largest pickle brand in the U.S. is spearheading a new mission through Vlasic Labs, a hemp company looking to revolutionize the plant-based wellness industry.
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Vlasic pickle people
The family behind Vlasic Labs includes Jack, Rick, and Willy Vlasic. // Photo courtesy of Vlasic

The family that created the largest pickle brand in the U.S. is spearheading a new mission through Vlasic Labs, a hemp company looking to revolutionize the plant-based wellness industry.

Founded by Rick Vlasic and his son, Willy, Vlasic Labs in Bloomfield Hills states the new enterprise is an extension of the family’s commitment to quality, innovation, and community enrichment.

The Vlasic name, synonymous with pickles since 1942, is no stranger to American households. The family’s journey began with Joe Vlasic’s milk delivery business, and later the creation of the largest pickle brand in the world by Joe’s son, Robert. Today, Vlasic Pickles is owned by Conagra Brands.

Beyond taking his father’s vision to new heights, Robert also gave back to the community, exemplified by his philanthropic endeavors with Detroit-based Henry Ford Health and his wife Nancy’s work with Michigan Humane.

Due to the Vlasics’ love for animals, Vlasic Lab’s mission grew to include man’s best friend. Recognizing the growing need for high-quality pet wellness products, Vlasic Labs ventured into creating holistic, hemp-based solutions for pets, including a beef and bacon chew, and its new organic pet peanut butter flavor.

“Our journey from dairy to pickles, and now to hemp wellness, is driven by a mission to innovate for the betterment of society,” says Rick Vlasic, co-founder of Vlasic Labs.

Vlasic Labs officials say they are dedicated to delivering high-quality, hemp-based wellness products designed to meet a variety of needs. The company’s stated mission is to make these compounds affordable to all without compromising on quality and consistency.

Additionally, Vlasic Labs states it is committed to giving back to the community through initiatives like the Last Prisoner Project to support victims of the War on Drugs and by donating cannabinoids to universities for clinical studies.

For more information, visit vlasiclabs.com.

To read a DBusiness magazine “Closing Bell” feature on Vlasic Pickles, visit here.