Novi-based Spartan Motors Inc. today announced it has changed its corporate name to The Shyft Group, Inc. following the divestiture of its emergency response business and a relocation from Charlotte, near Lansing.
As part of the name change, the company has released a new company logo and has launched a new corporate website: www.theshyftgroup.com.
“For 45 years, the company has gone to market as Spartan,” says Daryl Adams, president and CEO of The Shyft Group. “This new chapter has been well contemplated, it’s aligned with our long-term growth strategy, and it’s one we’re incredibly proud of.
“After the divestment of the ER business unit, we went through a months-long process to select the new brand. The Shyft Group represents the pivot in market-focus and the corresponding forward momentum we’ve garnered in the work truck, specialty service, and delivery vehicle markets. As our new name signals, The Shyft Group is nimble, aggressive, and here to win.”
The name, which represents speed, efficiency, agility, and a high-intensity approach, was approved by the company’s board of directors and by a vote of the shareholders. The company begins trading under the NASDAQ ticker symbol SHYF today.
While The Shyft Group will serve as the corporate parent company to the organization’s go-to-market brands, Utilimaster, Royal Truck Body, Strobes-R-Us, Spartan RV Chassis, and Builtmore Contract Manufacturing (formerly Spartan’s contract manufacturing business) will continue to serve customers under their existing brand names.
“I am incredibly proud of our heritage and excited for the possibilities for the new brand,” says Adams. “We selected a brand that represents our intent to be a fast-paced, responsive, and ever-evolving organization. Leveraging market analysis and deep customer insights to drive relevant innovations, we are committed to dramatically impact the way goods and services are delivered today, tomorrow, and into the future.”