Rocket Pro TPO, a division of Detroit’s Rocket Mortgage that works with independent mortgage brokers, has announced four innovations to help brokers grow, strengthen, and protect their businesses.
The initiatives involve technology, a network of industry contacts, marketing, and an upgrade to the Rocket Connect tool.
“The mortgage market is huge, the pie is nearly infinite, and it’s our responsibility to help the brokers who work with us get a bigger piece of it,” says Austin Niemiec, executive vice president at Rocket Pro TPO. “Today’s announcement is about breaking barriers and building bridges — helping brokers leverage the tools, resources, and knowledge Rocket Mortgage has built as the nation’s largest mortgage lender.”
Rocket Pro TPO is offering brokers’ clients the use of a new Rocket Pro TPO Client Portal to upload and eSign their mortgage documents. The brokers also will be able to choose how to brand the portal. They can have their brand stand alone or co-brand it with Rocket, showing they are aligned with industry-leading technology. The new technology was designed to save brokers time and help them grow their businesses.
In addition, Rocket Pro TPO will assist its partners in connecting with more real estate professionals and leverage those relationships to grow their businesses.
One of the ways brokers can meet more agents is through Rocket Homes, a technology-driven real estate service provider. The company has a 50-state home search site and a nationwide network of nearly 25,000 verified partner agents. Many homebuyers who visit the Rocket Homes site are not working with a mortgage company. Starting this week, however, when Rocket Homes connects homebuyers with one of its partner agents, the company also will introduce select buyers to one of Rocket Pro TPO’s Pinnacle Partners.
What’s more, Rocket Pro TPO is connecting brokers with real estate agents through Pro Mixers — networking events where brokers can benefit from the agent relationships Rocket has forged over the last 36 years. The first Pro Mixer will be in November, with 200 real estate agents and Rocket Pro TPO partners coming together in San Francisco. The company will be sharing details of other Pro Mixer events across the country in the months to come.
Rocket Pro TPO also is launching a completely rebuilt Marketing Hub — providing marketing materials right in the broker portal. The new Marketing Hub has been redesigned to be more intuitive, searchable, and easier to use. It also provides more customization than ever before, giving brokers the ability to change the font, color, and images on marketing materials to fit their brand.
Brokers also can create marketing materials that use their own brand, or co-brand with Rocket or their real estate partners. Most important, according to the company, there is a new learning center that gives brokers advice and training so they can use their marketing budget to generate more business.
Rocket Pro TPO also is adding two enhancements to its Rocket Connect tool. The company committed to a two-hour response window for all Rocket Connect inquiries and now gives brokers the ability to immediately escalate to Operations leaders. The new additions to Rocket Connect are now live in the Rocket Pro TPO broker portal.
“We know our broker partners work hard to establish connections with local real estate professionals and we want to protect those relationships,” Niemiec says. “We will honor these connections, while also leveraging our Rocket platform to help brokers create new partnerships. The truth is, there is plenty of business for everyone to be successful in the mortgage market and this is yet another example of Rocket Pro TPO’s commitment to invest in our broker partners.”