RealTruck, an Ann Arbor-based off-road aftermarket product provider, is partnering with Rack Attack, a Canadian aftermarket accessories retailer, to install store-in-store retail shops in all 45 Rack Attack locations across North America.
The first in-store shop opened at Rack Attack’s Orange County store in Tustin, Calif. Since then, all 31 other U.S. locations have been opened. There are no Rack Attack locations in Michigan.
“This partnership represents an exciting new chapter for RealTruck, allowing us to showcase our industry-leading truck accessories in an exclusive consumer experience inside Rack Attack’s retail locations,” says Travis Shirley, senior vice president of sales at RealTruck.
“We applaud Rack Attack’s forward thinking and innovative approach to make it easier than ever for truck owners to explore, shop, and get their hands-on RealTruck products that help transform their vehicles to fit their lifestyles.”
The dedicated spaces feature the RealTruck Builder platform, allowing customers to visualize their accessorized truck in interactive 3-D and explore “countless” accessory combinations guaranteed to fit their vehicle, according to RealTRuck.
RealTruck products such as truck bed covers, steps, swing cases, Husky Liners floor and cargo liners, and more, are featured in what the companies are calling an exciting retail experience.
“The launch of official RealTruck store-in-store retail shops within our Rack Attack locations will elevate our partnership and create the ultimate customer experience,” says Alexander Welbers, CEO of Rack Attack. “Together, we are offering truck owners and outdoor enthusiasts the greatest choice of products, combined with the best service across all our markets in North America.”
According to RackAttack, the partnership strengthens its position as North America’s leading specialty retailer for vehicle accessories, while expanding customer access to RealTruck’s growing portfolio of premium truck products.
For more information on RealTruck, visit realtruck.com.
For more information on Rack Attack, visit rackattack.com.
