Pickleball 365 Franchising in Fair Haven along Anchor Bay, and east of New Baltimore, has launched a franchise system, inviting entrepreneurs to bring a next-generation indoor pickleball experience to communities across the country.
Founded by Robert and Deanna Lorincz, Pickleball 365 offers an indoor pickleball experience built around quality, convenience, innovation, and community.
According to the owners, the original Pickleball 365 facility in Fair Haven is recognized as Michigan’s first fully autonomous pickleball facility, and has become a working example of how technology, design, and community-focused ownership can redefine the indoor sports facility model.
The Pickleball 365 franchise model addresses several challenges facing traditional indoor sports facilities, including high labor costs, complex operations, limited operating hours, large buildout requirements, and dependence on food and beverage operations.
By leveraging automated access, integrated technology, recurring monthly membership revenue, and a streamlined facility footprint, Pickleball 365 offers a modern alternative for franchisees looking to enter the rapidly growing indoor pickleball market.
The Fair Haven location operates 24 hours a day, 365 days a year, with app-based reservations, automated court access, integrated payments, member management, digital scoreboards, professional-grade courts, instant video replay, league and tournament management, coaching, programming, and remote monitoring.
The result is a streamlined operating model that allows owners to focus less on front-desk operations and more on building community, programming, customer engagement and long-term growth.
“When Deanna and I opened Pickleball 365, our goal was simple. We wanted to build the kind of pickleball facility we wished existed for players like us,” says Robert Lorincz, CEO of Pickleball 365 Franchising. “What we found was that the right combination of community, technology, programming, and a premium player experience could become something much bigger.”
The model has now been tested for more than a year. According to a recent case study cited by the company, the Fair Haven facility reached 46 percent court utilization over 12 months, measured across the full 24-hour day. In the most recent month reviewed, court utilization reached 57 percent, which equals about 13.7 booked court hours per day, per court.
“This is where the model becomes exciting,” Lorincz says. “Pickleball 365 is proving that communities do not necessarily need a 12- or 15-court facility to have access to a high-quality indoor pickleball experience. With the right technology, design, programming, and local leadership, smaller-footprint facilities can make a meaningful impact.”
The franchise opportunity is built around a small-footprint, high-impact model designed for three- to five-court facilities. The model includes multiple revenue streams, including memberships, court reservations, leagues, tournaments, lessons, coaching, special events, sponsorships, and retail opportunities.
Unlike larger-format facilities that often require dense population centers, significant staffing, and major capital investment, the Pickleball 365 model is designed to make premium indoor pickleball more accessible in small- to mid-sized communities. The model is especially suited for markets where players want year-round access, flexible playing hours, quality courts, structured programming, and a community gathering place.
“Pickleball is exploding, but many communities still do not have access to a high-quality indoor facility designed specifically around the player experience,” Lorincz says. “Pickleball 365 Franchising was created to help entrepreneurs bring that experience to their own communities with a model that is modern, scalable ,and built for today’s market.”
Pickleball 365 franchisees will receive support across key areas of development and operations, including site selection, facility design, vendor sourcing, pre-opening training, marketing strategy, programming, coaching systems, and community engagement. The franchise model is intended for business-minded owners, community-focused entrepreneurs, and growth-oriented operators.
For more information, visit pickleball365franchise.net.
