OneMagnify, a Detroit-based AI-enabled marketing solutions provider, has acquired the performance marketing business of Optimal, a digital marketing company with offices coast to coast. Terms of the transaction were not disclosed.
According to OneMagnify, Optimal has built a reputation as a leader in performance marketing, proprietary audience data, and measurable campaign optimization. Its primary industries include automotive, transportation, real estate, construction, home services, eCommerce, and consumer brands.
The company has been recognized for delivering measurable results across all major digital channels, including paid search, paid social, CTV, programmatic, and marketplace advertising.
“Integrating Optimal’s performance marketing expertise with our platform and professional services creates a powerful, end-to-end offering for businesses looking to drive measurable growth,” says Mark Petroff, CEO of OneMagnify.
The acquisition is designed to integrate Optimal’s performance media expertise and proprietary data assets into OneMagnify’s AI-powered platform and analytics capabilities.
Combined with OneMagnify’s recent Emodo acquisition, the addition of Optimal is expected to strengthen a comprehensive paid media offering spanning programmatic, CTV, paid search, paid social, and marketplace advertising.
“This acquisition accelerates OneMagnify’s transformation into the first unified, AI-native, platform-enabled agency purpose-built for B2B growth,” says Ravi Karumuru, president of OneMagnify.
Optimal President Brian Wulfe says, “OneMagnify’s vision for a unified, AI-powered marketing platform aligns perfectly with where the performance marketing needs of our clients are heading. Becoming part of OneMagnify enables us to now offer our clients the benefit of a fully integrated, strategic platform implementation, while maintaining the performance-driven focus that has defined our business from the beginning.”
OneMagnify is backed by New York-based private equity firm Crestview Partners.
For more information, visit onemagnify.com.
