New Off Road Adventure Packages From Ford Performance, Used Car Deals on Rise for Fourth of July Weekend

Going off road on a scenic trail just got a lot easier with new adventure-ready accessory packages from Ford Performance, plus there’s now more ways to personalize your vehicle.
Ford Ranger pickups
Ford has introduced three new off-road accessory packages for Ranger pickups. // Photo courtesy of Ford Motor Co.

Going off road on a scenic trail just got a lot easier with new adventure-ready accessory packages from Ford Performance, plus there’s now more ways to personalize your vehicle.

And for more immediate vehicle purchases, consider a used offering this Fourth of July weekend as prices are at highly affordable levels, according to the car shopping experts at Edmunds.

The online vehicle shopping guide reports that selection and savings are currently limited in the new vehicle market due to low inventory levels caused by factory shutdowns during COVID-19. What’s more, generous financing incentives offered by automakers at the start of the pandemic are drying up since more shoppers have returned to the market.

According to Edmunds data, new car inventory at the beginning of June was down by a third compared to the same time last year.

Edmunds data reveals that the cost of a 3-year-old certified, pre-owned (CPO) vehicle is 33 percent less on average than the same new vehicle, which comes out to $12,193 in average savings.

To help shoppers looking to purchase a CPO vehicle this holiday weekend, Edmunds offers a select list of average savings for 2017 model-year CPO vehicles compared to their 2020 model-year new counterparts.

Average Savings for 3-Year-Old Certified Pre-Owned Vehicles Compared to New
Vehicle Make/ModelAverage 2017 Model-Year CPO Vehicle PriceAverage 2020 Model-Year New Listing PriceAverage Percentage Savings for CPO Compared to NewAverage Dollar Savings for CPO Compared to New
Ford Explorer$27,479$48,577-43.4%$21,098
Nissan Sentra$13,399$20,910-35.9%$7,512
Toyota Camry$17,497$27,167-35.6%$9,670
Honda Accord$17,997$27,880-35.4%$9,883
Jeep Grand Cherokee$26,900$41,497-35.2%$14,597
Toyota RAV4$20,847$31,529-33.9%$10,682
Nissan Rogue$18,299$27,250-32.8%$8,951
Chevrolet Equinox$18,390$26,921-31.7%$8,531
Honda Civic$16,711$23,381-28.5%$6,670
Ford F-150$33,169$45,346-26.9%$12,176


Turning to Ford Performance, the automaker is rolling out three new off-road, adventure-ready accessory packages for Ford Ranger pickup customers who are seeking even greater personalization options and fun-seeking capability with their freedom machines.

“The three new Ford Performance Packs empower our adventure-loving Ranger customers to explore even further with even more freedom with the added off-roading capability right from the dealership,” says said Eric Cin, global director at Ford Vehicle Personalization.

The new dealer-installed packages for 2019 and 2020 four-wheel drive Ranger pickups include three levels of hardware, software, and graphics combinations specific to Ranger vehicles. All three packages feature an off-road leveling kit including FOX Shocks with optimized Ford Performance tuning, new 17-inch Dyno Gray wheels and Ford Performance graphics on the bed and windshield.

The Ford Performance Level 1 package includes:

  • Off-Road leveling kit
  • FOX “Tuned by Ford Performance” 2.0 Performance Series internal floating piston monotube front and rear shocks tuned by Ford Performance Engineers to optimize on and off-road performance
  • Ford Performance 17-inch Dyno Gray wheels
  • Ford Performance bedside graphics o Ford Performance windshield banner
  • $2,495 MSRP before installation

The Ford Performance Level 2 package includes Level 1 content plus:

  • Ford Performance engine calibration, which increases horsepower by 16 percent to 315 at 4,500 RPM and increases torque by nearly 20 percent to 370 lb.-ft. at 2,500 RPM
  • BFGoodrich KO2 265/70-17 tires
  • Rigid off-road fog light kit
  • Ford Performance calibration
  • Blue tow hooks
  • Ford Performance stainless steel license plate frame
  • $4,495 MSRP before installation

The Ford Performance Level 3 package includes Levels 1 and 2 content plus:

  • Rigid 40-inch LED lightbar kit
  • Red tow hooks
  • Ford Performance by ARB winch-capable front bumper
  • Ford Performance chase rack
  • 2.3-liter Ford Performance sport exhaust
  • $8,995 MSRP before installation

Ford Performance Level 1 and Level 2 packages for Ranger pickups are available for order in August. The Ford Performance Level 3 package will be available for order next summer. See a Ford dealer or for details.

The Ford Ranger nameplate is positioned to lead Ford’s new accessories product strategy — which will expand even further with the introduction of the all-new Ford Bronco utility on July 13 — to focus on greater choice in the catalog and a seamless personalization journey for customers. On average, customers added approximately $650 worth of Ford accessories to each Ranger pickup sold in the U.S. in 2019 — the nameplate’s first year returned to the U.S. market.

“The success we’ve seen with Ranger’s personalization is a combination of customer and dealer enthusiasm for Ford-backed accessory options,” says Cin. “Our truck customers don’t need to drive their all-new vehicle off the lot over to an aftermarket outfitter, we are creating a smoother, more integrated experience right here with your Ford Dealership.”

For the 2020 DBusiness list of 200-plus dealerships in metro Detroit arranged alphabetically by county and city, and then by dealer, visit here.

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