Detroit-based pizza chain Little Caesars is kicking off its third season as the official pizza sponsor of the NFL with an ad campaign featuring Detroit Lions wide receiver Amon-Ra St. Brown and other league standouts.
Little Caesars has built a “dream team” by partnering with St. Brown, San Francisco 49ers tight end George Kittle, and others, to star in a series of commercials centering around Little Caesars role as the official pizza sponsor of the NFL. Also, through Little Caesars’ longstanding partnership with Pepsi, Minnesota Vikings wide receiver Justin Jefferson will have a leading role in commercials later this season.
Little Caesars also is partnering with several NFL teams to feature specialized branding and in-game activations in their local markets throughout the season. Participating teams include the Lions, Vikings, 49ers, Kansas City Chiefs, Los Angeles Rams, New Orleans Saints, Philadelphia Eagles, Pittsburgh Steelers, and Tampa Bay Buccaneers.
As part of the game plan, the Little Caesars Love Kitchen, a restaurant on wheels, will be rolling into key NFL event cities throughout the year. Teaming with the league, they’ll serve pizza to communities in need, continuing their tradition of making a difference off the field.
“We are so excited to build on the momentum from the last two years of this partnership, starting with offering free delivery once again for start of the season, helping football fans and pizza lovers make the most of their gameday experience,” says Greg Hamilton, chief marketing officer at Little Caesars. “Little Caesars has always been the value leader in the pizza space, and our partnership with the NFL has been incredibly successful in bringing that value to even more fans. As football and pizza are a perfect match, we’re excited to offer free delivery once again this season, making it easier for football fans and pizza lovers to enjoy the game with their favorite Little Caesars pizza.”
From now until Sept. 15, orders placed through the Little Caesars app or online at LittleCaesars.com will have a $0 delivery fee, with no additional service or small order fees.
Little Caesars also is bringing back the popular Pizza!Pizza! Pregame. It will be launched alongside Little Caesars’ new Challenge program, which is designed to reward guests when they accept Challenges and order each NFL gameday, exclusively in the Little Caesars app. The Pizza!Pizza! Pregame kicks off on Sept. 5, allowing guests to participate by joining Little Caesars Challenges on gamedays and ordering their favorite pizzas and more.
The first serving will celebrate the start of the 2024 regular season in the home of Super Bowl LVIII Champions the Kansas City Chiefs on Sept. 5. Partnering with Downtown Council of Kansas City’s community services center, The Beehive, and NourishKC’s Kansas City Community Kitchen, pizza will be served to more than 700 people. The Little Caesars Love Kitchen has served nearly 4 million people in the 48 contiguous states and four Canadian provinces. Last season, the Love Kitchen and the NFL together served more than 2,000 people throughout four servings.
In Related News: Little Caesars has signed on as the official pizza partner of the Miami Dolphins and Hard Rock Stadium.
As part of this exclusive partnership, Little Caesars will be prominently featured at Hard Rock Stadium with eight in-stadium concession stands offering Super Slice pizza in both cheese and pepperoni options. Two of these stands will be fully branded Little Caesars locations.
In addition to serving pizza, Little Caesars will collaborate to host a community event in the Miami area, with details to be announced at a later date.
The partnership also includes several key assets that will extend beyond the stadium. Little Caesars is teaming up with Dolphins wide receiver Jaylen Waddle to create digital player content. Fans also can look forward to in-market integrations such as co-branded pizza boxes, exclusive crew hats for stores, and in-store point-of-sale materials featuring Waddle.
“We are thrilled to partner with the Miami Dolphins and bring Little Caesars pizza to the passionate fans of South Florida,” says Hamilton. “This partnership represents our shared commitment to excellence, both on the field and off, and we look forward to delivering unforgettable experiences to Dolphins fans throughout the season.”
