Southfield-based restaurant franchise Lefty’s Famous Cheesesteaks Hoagies & Grill has opened locations in Houston, Tex., and the southern California markets, as well as in Michigan in recent months, despite the COVID-19 pandemic.
The brand currently has locations in Ann Arbor, Auburn Hills, Brighton, Livonia, Milford, Monroe, and two in Detroit.
“In 2020, we have been able to successfully build out and open new locations in our home state of Michigan and expand to Texas and California during the height of the pandemic in response to our customers wanting more Lefty’s options in their local communities,” says Sam Berry, a Detroit-based entrepreneur.
The company expects to reach 35 to 40 locations by the end of this year. Lefty’s leaders then expect the company to grow to 75 locations by the end of 2021, and 150 by the end of 2022.
According to Allie T. Mallad, a multi-brand franchisor, the key to Lefty’s success is serving high-quality food in a niche market with a fragmented group of competitive options.
Every morning, team members cook fresh corned beef, grill steak and onions, slice deli meat, hand patty burgers, and also hand roll corned the popular beef steak and chicken egg rolls.
To become a Lefty’s franchisee, contact Carlos Guzman, executive vice president of franchise development, at 954-559-2117.
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