Huron Capital Partners in Detroit, a middle-market private equity firm, has sold its diversified aftermarket automotive platform Horsepower Automotive Group (HPAG) to River Associates Investments in Tennessee. Terms of the sale were not disclosed.
Huron initially launched the platform in 2015 through its acquisition of Drake Automotive, a provider of vintage Mustang enthusiast parts. Through a buy-and-build strategy, Huron completed nine subsequent add-on acquisitions, further enhancing the company’s scale, capabilities, and product portfolio.
During Huron’s ownership, HPAG invested in a state-of-the-art manufacturing facility in Arizona, consolidating operations, streamlining new product development capabilities, and driving operational efficiencies to create a pure-play off-roading and overlanding platform.
“We are proud to have partnered with Chris York and the HPAG team to build a differentiated platform within the automotive aftermarket market,” says Mike Beauregard, a founding partner of Huron Capital. “Chris’ focus on opening a new manufacturing facility, integrating HPAG operations, and accelerating the company’s focus on new product development has positioned HPAG well for continued growth.”
York, CEO of HPAG, says, “We are grateful for our partnership with Huron. Their experience executing buy-and-build investments, combined with expertise in omni-channel consumer marketing and a disciplined focus on strategy and execution, enabled us to capitalize on several opportunities and build an integrated platform. We look forward to building on that momentum in our next chapter with River Associates.”
Horsepower Automotive Group operates as a holding company for off-road automotive aftermarket brands Addictive Desert Designs, DV8 Offroad, Rago Fabrication, C4 Fabrication, and Flatline Van Co.
The brands collectively offer a range of aftermarket accessories for Jeep, truck, SUV, and adventure van enthusiasts looking for rugged automotive products and accessories. For more information, visit horsepowerautomotivegroup.com.
For more information on Huron Capital, visit huroncapital.com.
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