Ford Motor Co. in Dearborn says increased plant capacity and its efforts to scale production costs and improving battery raw material prices is helping lower the Manufacturers Suggested Retail Price (MSRP) of the F-150 Lightning EV pickup truck.
With the plant upgrades, which are being done now, customers will have a greater availability of their built-to-order truck as early as October at an MSRP closer to initial Lightning pricing.
The lower price also is a reflection of the coming introduction of Tesla’s Cybertruck, which will be introduced in the coming weeks.
The Rouge Electric Vehicle Center in Dearborn is temporarily closed to complete final plant upgrades to triple the plant’s annual run rate to a targeted 150,000 F-150 Lightning trucks beginning this fall.
“Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints, and other factors drove up the cost of the EV truck for Ford and our customers,” says Marin Gjaja, chief customer officer, Ford Model e. “We’ve continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning.”
With ordering now open for all customers, Ford is offering a $1,000 bonus for retail customers who build their own XLT, Lariat, or Platinum truck through their dealer or via ford.com from July 6-31 as part of the company’s national summer sales event. In addition, Ford Credit is offering eligible buyers interest rates as low as 1.9 percent APR for 36-months.
The 2023 MotorTrend Truck of the Year, most F-150 Lightning models also are eligible for as much as $7,500 in potential Inflation Reduction Act consumer and commercial electric vehicle tax credits.
Ford has not neglected EV charging infrastructure. Starting early next year, all F-150 Lightning customers will have access to more than 12,000 Tesla Superchargers in the U.S. and Canada. Commercial customers can also access Ford Pro Charging solutions to keep their F-150 Lightning powered up whether they need to charge at home or onsite at work.
Customers can order their F-150 Lightning from their local dealer here or in store.
