Former Detroit Pistons Guard Isiah Thomas Will Debut Fine Champagne at The Palace on Wednesday


Palace Sports and Entertainment today announced former Detroit Pistons guard Isiah Thomas will showcase Isiah Imports’ newest product, Cheurlin Thomas Champagne, during a visit to The Palace on Wednesday.

Four champagnes are part of the Cheurlin Thomas Champagne collection, including Brut Spéciale, Rosé de Saignée, Célébrité (Blanc de Blanc), and Le Champion (Blanc de Noir).

“We’re delighted to welcome Isiah back to The Palace and to offer Cheurlin Thomas Champagne at the arena through the rest of the season,” says Arn Tellem, vice chairman of Palace Sports and Entertainment. “Many of his most memorable achievements as a Piston came to pass on The Palace floor and we look forward to reliving them with our fans.”

Thomas was drafted as the second overall pick by the Pistons in 1981, and would go on to become the franchise’s all-time leader in points, assists, steals, and games played.  The Hall of Famer delivered two NBA Championships as part of the Bad Boys, and played his entire 13-year NBA career in the Motor City. As Chairman and CEO of Isiah International, an investment holdings company, Thomas is also the owner of several companies, including Isiah Imports, which is the exclusive importer of Cheurlin Champagnes.

“I am really happy to be home in Detroit — back at the Palace, to celebrate with our Pistons family this remarkable moment in the history of our franchise,” says Thomas. “This is an honor and a great privilege to present Cheurlin Champagne to the Motor City.”

On Wednesday, the Pistons will host the Los Angeles Lakers as part of the club’s “Best of Seven” series. Thomas will share his favorite Palace memories during a special halftime ceremony, and the first 10,000 fans will receive a commemorative Isiah Thomas mini jersey.

Cheurlin Thomas Champagne will be available in the President’s Club, PNC Courtside Club, and suites during all “Best of Seven” celebration nights, and at additional arena locations throughout the remainder of the season.

Since 1788, the Cheurlin family has grown and cultivated grapes into fine Champagnes. Located in the French Aube, Cheurlin vineyards can be found in the oldest part of the Champagne region. For more information on Cheurlin Thomas Champagne, please visit