Ford Launches VIIZR, a Field Service Tool Built on Salesforce

Ford Motor Co. in Dearborn today announced the launch of VIIZR, a new field service tool built on Salesforce and designed to meet the needs of small business owners such as plumbers, electricians, and heating and ventilation technicians.
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Ford announced today the launch of VIIZR, a field service tool built on Salesforce designed to meet the needs of small business owners. // Courtesy of Ford Motor Co.
Ford announced today the launch of VIIZR, a field service tool built on Salesforce designed to meet the needs of small business owners. // Courtesy of Ford Motor Co.

Ford Motor Co. in Dearborn today announced the launch of VIIZR, a new field service tool built on Salesforce designed to meet the needs of small business owners such as plumbers, electricians, and heating and ventilation technicians.

VIIZR is designed to help small businesses simplify key commercial activities such as invoicing, scheduling, and managing requests, so they can focus on serving their customers from anywhere.

“For more than 100 years, Ford has been the backbone of commercial business,” says Jim Farley, CEO of Ford. “Salesforce is the global leader in CRM and together, Ford is excited to bring advanced digital tools to the trades to help drive the productivity of their business.”

The market for field service management is estimated at $3 billion annually in the U.S., and is expected to double in the next six years as changes to consumer behavior brought on by COVID-19 will drive high demand for trades.

VIIZR is built on Salesforce Field Service, a complete solution for managing mobile workforces and providing onsite support, and was developed specifically for trade businesses by Ford. There are currently 675,000 small and medium business in service and maintenance and construction vocations in the U.S.

“Small business owners are the foundation of our communities, and every day across America plumbers, electricians, and landscapers step into their Ford vehicles to build our economy,” says Marc Benioff, chair and co-CEO of Salesforce.

A recent study found one in five small business owners are satisfied with the way their businesses managed customer and employee relationships. Ten believe today’s business productivity software tools are designed for companies of their size, with most believing that such solutions are built for much larger companies.

Salesforce Field Service already helps companies around the world realize significant productivity gains, with customers reporting 36 percent improvement in scheduler and dispatcher productivity, and a 28 percent decrease in work order scheduling time.

“Ford Pro helps commercial customers maximize productivity,” says Ted Cannis, CEO of Ford Pro. “We know the back office is a major pain point for tradespeople, who are often writing up paperwork from the cabin of their truck or van. VIIZR gives that time back, providing greater returns to these businesses and better service to their customers.”

For businesses with less than 20 employees, VIIZR could reduce back-office work by more than 40 percent, or about 25 hours a week.

“Effective field service requires companies to match the expertise of their workforce with their customers’ requirements, and manage the complexities of scheduling — and for many small business trades today, managing customer interactions and mobile workers involves time-consuming, manual processes done on paper,” says Paul Whitelam, senior vice president and general manager of field service management at Salesforce. “VIIZR is helping tradespeople digitize their businesses, empowering them to focus less on back-end processes and more on their craft.”

VIIZR provides affordable, advanced field service tools with subscriptions starting from $39 a month per user, which enables trades to:

  • Stay on Track: Digitize everything — quotes, work orders, invoicing, and job management.
  • Connect with Customers: Manage customer relationships and jobs through an all-in-one customer profile, making it easy to communicate with them and improve the overall experience.
  • Streamline Operations: Scheduling, dispatching, and coordination of field technicians for greater efficiency and a more profitable business.

Ford is committed to supporting American businesses’ move toward more efficient and sustainable practices, from shifting to fully electric vehicles such as the F-150 Lightning Pro and E-Transit full-size van to adopting digital tools for managing their vehicle fleets and customer interactions.

VIIZR helps the trades eliminate waste from their business by boosting productivity — real-time job scheduling can save time and fuel; digital invoicing saves paper and ink; and a more efficiently run business ultimately saves money.

As part of Ford Pro’s ongoing efforts to evolve with the requirements of their customers, VIIZR is looking for trade businesses to pilot the platform on a complimentary basis ahead of its official launch in the first half of 2022.

To learn more about the Early Access Program and to be considered for inclusion, visit VIIZR.com.

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