Ford Motor Co. in Dearborn is reopening order banks for the next wave of reservation holders of the popular F-150 Lighting on Thursday, Aug. 11.
The company also announced improvements to the first all-electric pickup on the market, including a boost to its standard range battery models to an EPA-estimated targeted range of 240 miles per charge, and the Pro Trailer Hitch Assist technology.
An industry first, Pro Trailer Hitch Assist automatically controls steering, throttle, and brake inputs to make hitching trailers easier. The Pro Trailer Hitch Assist is standard on the Tow Technology Package, certain Lariat trims, and the Platinum trim which is available on Pro, XLT, and Lariat trims.
F-150 Lightning customers can choose two new colors among the 10 available options, avalanche gray and azure gray metallic tri-coat. Those colors replace atlas blue, ice blue silver, and smoked quartz metallic, which are not available on models built starting this fall.
The new Ford Pro Special Service Vehicle Package is now available on F-150 Lighting Pro models for fleet customers. The package includes police-grade heavy-duty cloth front seats, built-in steel intrusion plates, and available roof-mounted LED warning beacons.
Ford is adjusting the MSRP on the F-150 Lightning for the first time since it was revealed in May 2021 and has honored MSRP for all customer orders to date. Due to significant material cost increases and other factors, Ford has adjusted MSRP starting with the opening of the next wave of F-150 Lightning orders.
The adjusted prices include the F-150 Pro at $46,974, XLT at $59,474, XLT High at $68,474, XLT High Extended Range at $80,974, Lariat at $74,474, Lariat Extended Range at $85,974, and Platinum Extended Range at $96,874.
MSRP excludes destination and delivery fees, government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge.
“Current order holders awaiting delivery are not impacted by these price adjustments,” says Marin Gjaja, chief customer officer of Ford Model e. “We’ve announced pricing ahead of re-opening order banks so our reservation holders can make an informed decision around ordering a Lightning.”
Lightning reservation holders who previously received an invitation to order, but who elected to extend their reservation because their vehicle specification was unavailable, will receive a private offer for use in upcoming waves.
The all-electric F-150 Lightning pickup, part of the Ford-F-Series , officially launched in April 2022. The first customer delivery began in May with more than 4,400 sold year to date.