Sterling Heights’ EventLink, an event and experiential space company, today announced the acquisition of Synergy Marketing Partners, an Illinois-based digital and consumer experience company. Details of the transaction were not disclosed.
“This is an incredibly exciting time for Synergy and our expanding team,” says Justin Schwanke, managing partner of Synergy. “We envision the combined expertise coming together and fueling a new level of organic growth for the entire enterprise through enhanced capability, resources, and geographic expansion.”
The combined companies provide ideation and creative development to execution and measurement through Synergy’s Glimpse platform. The acquisition positions both firms to expand within the automotive market as well as with non-auto brands looking to enhance customer engagement initiatives via live sampling, digital outreach, and unique brand experiences.
“We are thrilled and excited to welcome the Synergy team and their extraordinary skill set and complementary client base to our overall organizational structure,” says Kevin Otis, president and CEO of EventLink. “Jeff Schwartz and Justin Schwanke have quickly built an impressive client portfolio that is highly valued and allows us to expand our footprint into new verticals and digital arenas and provide greater one-stop service to our combined portfolio of brands.”
Members of Synergy will remain in the metropolitan Chicago area and provide a new office location for EventLink, primarily serving customers in the Midwest and west of the Mississippi. The new organization will have more than 500 employees and hold significant agreements with clients including General Motors, BMW North America, Porsche Cars North America, Wunderman Agency, United States Navy, Jim Beam Suntory, Audi of America, Blue Cross Blue Shield of Michigan, Northwestern Medicine, and Nissan North America.
EventLink creates and executes logistically challenging marketing events in North America.