Dodge Expands Partnership with Fathead


Auburn Hills-based Dodge has expanded its partnership with the Detroit-based wall graphics company Fathead to include floor-to-ceiling total coverage wall designs that feature various vehicles and brand graphics.

“Adding the new Fathead floor-to-ceiling Dodge branded designs to the previously licensed Dodge flooring and custom cabinetry collections makes it easy for our fans to create their ultimate customized spaces to showcase their passion for their Dodge vehicles,” says Tim Kuniskis, head of Passenger Car Brands for Dodge, SRT, Chrysler and Fiat – FCA North America.

The designs feature the Dodge Challenger SRT Hellcat, Challenger, and Charger Scat Packs, and Dodge Viper. Customers can choose the designs exactly as they are or create custom designs featuring images of their own Dodge vehicles.

Fourteen Real Big peel-and-stick Fatheads of Dodge vehicles and brand logo graphics — including the Dodge Charger R/T Scat Pack with 392 HEMI fender badge, Charger and Challenger 100 anniversary decals, Dodge full vehicle line murals, and various Dodge logos — are also available.

“Fathead Total Coverage offers the ability to transform any space into an immersive environment that is reflective of our customer’s passion,” says John Fraas, president and CFO of Fathead.

The new line of Dodge branded products marks the first time Fathead Total Coverage precision-cut vinyl wall graphics are available to consumers.

Fathead, which maintains more than 650 license agreements, designs and manufactures all products in the U.S. for purchase worldwide