Calvin Johnson’s Cannabis Firm Primitiv Inks Deal for LED Grow Lights

Today, Pro Football Hall of Famer Calvin Johnson Jr., along with his co-founder of Webberville’s Primitv and former NFL teammate Rob Sims, announced a new exclusive partnership with Fohse, a manufacturer of high-performance LED grow lights, to equip all of Primitiv’s Michigan cultivation facility with new lights to optimize cannabis production.
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Rob Sims and Calvin Johnson Jr. in their grow lit by Fohse LED lights. // Courtesy of Primitv Group
Rob Sims and Calvin Johnson Jr. in their grow lit by Fohse LED lights. // Courtesy of Primitv Group

Today, Pro Football Hall of Famer Calvin Johnson Jr., along with his co-founder of Webberville’s Primitv and former NFL teammate Rob Sims, announced a new exclusive partnership with Fohse, a manufacturer of high-performance LED grow lights, to equip all of Primitiv’s Michigan cultivation facility with new lights to optimize cannabis production.

“Using our LED lights will not only increase their yields but also be energy sustainable as our lights need much less energy than traditional grow lights. We are so excited about this partnership and Primitiv’s future harvests,” says Ben Arnet, co-founder of Fohse.

Fohse has outfitted part of the cultivation facility with their fixture model The Scorpio, a 1,000-watt industrial grow light.

“I truly believe in the healing power of the plant and it’s our mission to educate the public about our mission to help break down the stigmas associated with cannabis, while also pushing the envelope in product innovation,” says Johnson, formerly with the Detroit Lions.

“Part of growing quality product comes from surrounding yourself with the best team possible, and after doing our research, we have decided to partner with Fohse since they make the best grow light on the market.”

Fohse has installed the Scorpio in Primitiv’s grow room one and the plants are thriving, producing the best yields of that room’s history since the lights were installed while also saving costs due to the functionality and energy efficiency of the lights themselves. Primitiv will continue to build out its grow facility in partnership with Fohse and plans to have all its grow rooms bathed with the Scorpio LED lights by this fall.

“The Scorpio LED light is allowing us to optimize our grow and increase our yields to increase our production while producing an extremely high-quality product,” says Sims. “We want to bring this product to anyone searching for mental or physical relief, specifically those who are looking for a natural, plant-based remedy to what ails them.”

Johnson and Sims, also a former player with the Detroit Lions, founded Primitiv in 2021. Both Johnson and Sims suffered from the long-term effects of the physical and mental punishment sustained during their playing careers. As they explored ways to achieve a higher state of healing, Johnson and Sims discovered that the cannabis plant holds incredible potential as a healing agent.

“We support Calvin and Robs mission to reach a higher state of healing and we want to help set up their grow to its full potential,” says Brett Stevens, CEO of Fohse. “At Fohse, we love working with athletes and we want to make sure that quality products are being made available for all consumers.”

To read DBusiness’ recent cover story about Primitiv and the state’s evolving cannabis marketplace, click here.

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