Ziebart, the Troy-based provider of vehicle appearance and protection services, says it closed out 2025 with one of the strongest years in its more than 66-year history, marked by record-setting revenue and major investments in innovation.
As the brand looks ahead to 2026, Ziebart officials say it’s positioned for continued momentum with expansion plans, new dealer partnerships, and technology enhancements designed to elevate both franchise owner and customer experiences.
“2025 was a defining year for Ziebart,” says Thomas A. Wolfe, president and CEO of Ziebart. “From record revenue to meaningful franchise growth and industry recognition, our results reflect the trust our franchise owners place in the brand and the continued demand for our vehicle protection services.”
The company did not release the actual revenue numbers of its record-setting 2025.
Another highlight from the previous 12 months included the company’s full-year national marketing campaign that helped drive “significant” gains across both franchise development and retail performance. The brand saw:
- More than 45 percent year-over-year growth in leads across franchise development and retail.
- Three new franchise agreements awarded.
- Four new locations opened nationwide.
In December 2025, Ziebart concluded its third annual Month of Giving, supporting Mission 22, a nonprofit dedicated to assisting veterans and military families. The initiative was part of a broader, year-long charitable commitment led primarily by Ziebart’s corporate office, which supported Mission 22 through multiple fundraising and awareness initiatives throughout the year.
In addition, a number of Ziebart franchise owners participated through localized events and in-store efforts. Collectively, Ziebart’s corporate-led and franchise-supported initiatives resulted in $12,500 in total charitable contributions in 2025, reinforcing the brand’s ongoing commitment to the veteran community.
Ziebart’s 2025 performance earned the brand several industry honors. It was named to the Franchise Times Top 400, recognized as a Top 200 Franchise by FBR, and earned its first designation as one of FBR’s Most Profitable Franchises. Ziebart also ranked No. 144 on Entrepreneur’s Franchise 500 list, up from its No. 180 ranking the previous year.
As Ziebart shifts gears into 2026, officials say the brand is focused on accelerating growth while continuing to invest in innovation and franchisee support. The company says it plans to further expand key markets across the eastern United States, building density in high-potential regions.
At the same time, Ziebart says it’s advancing new technology initiatives aimed at enhancing both the franchise owner and customer experience, including the upcoming iBart App. The brand also will introduce a new in-house car dealer program designed to strengthen dealership partnerships and expand Ziebart’s footprint within the automotive retail ecosystem.
For more information, visit ziebartworld.com.
