Ziebart in Troy, a global leader in automotive aftermarket services, has signed multiple franchise agreements that will expand the brand’s footprint across the country and internationally. To support the demand, Ziebart has increased its field support at its world headquarters by adding to its franchise development, marketing, IT, and operations teams.
Since the start of the year, Ziebart opened its first franchise in the coastal southeast in Irmo, S.C., followed by an Australian opening. Additional new locations are slated for Ontario, N.Y.; Triadelphia, W.V.; Highland, Mich.; Colorado Springs, Colo.; and Fort Myers, Fla.
In other markets, Ziebart is expanding in Kuwait, the Netherlands, and Greece with more locations being added each month. The new franchise locations include a mix of new franchise owners, as well as existing multi-unit operators.
“As the average age of vehicles on the road consistently increases, rising to a record high last year in over 12 years, this trend presents an opportunity for aftermarket car care providers like Ziebart,” says Thomas A. Wolfe, executive vice president of Ziebart International Corp.
“Because our services help people extend the life of vehicles and protect their second biggest investment, we are experiencing both retail sales growth, associate car dealer sales growth, and increased interest in opening a Ziebart franchise.”
The Auto Care Association recently released its annual Auto Care Factbook stating that global automotive aftermarket sales are on track to increase 11.2 percent (to $ $419 billion) by the end of 2021. The report forecasts a continued upward trajectory for the industry, predicting that global aftermarket sales will increase 25 percent to $477 billion by 2024.
Another factor driving aftermarket demand is the automotive chip shortage, which has led to a decrease in the production of new vehicles, which is driving up the cost of both new and used vehicles. These market conditions are giving current car owners yet another reason to keep their cars longer and in top condition.
Ziebart’s offerings such as Ceramic Z-Gloss paint coating, interior detailing, rust protection, window tint, Rhino Linings Spray-on Bed Liner, and more are providing car owners with the appearance and protection services they need to get back that new car feeling.
“New business owners are excited about our products and services,” says Jason Theisen, director of franchise operations at Ziebart. “We are exceeding our own expectations of what our franchise locations can accomplish. Our expanding number of franchise owners are ready to meet increasing marketplace demand with our expertise and time-tested services.”
In addition, Ziebart is actively seeking qualified franchise prospects to join its team. For more information, visit www.ownaziebart.com.
Founded in 1959, Ziebart International Corp. is a leader in premium automotive appearance and protection services that extend the life of vehicles. Ziebart operates more than 400 locations, with 1,200 service centers in 35 countries.