Detroit real-estate developer Bedrock has announced the launch of Girl Boss Fashions, a locally owned women’s apparel boutique pop-up shop that has made the transition to full brick-and-mortar at 111 Monroe St. northeast of Campus Martius Park.
“Entrepreneurs like Girl Boss Fashions’ founder Tenisia Evans are the heart and soul of Detroit’s style and culture scene,” says Ivy Greaner, COO of Bedrock. “Bedrock is fortunate to work alongside and support Tenisia’s entrepreneurial spirit and commitment to the city as the Girl Boss brand is not only thriving but laying the groundwork for further small business success.”
Girl Boss Fashions, which opened on July 1, has a stated mission to provide women of all sizes quality pieces that are fashion-forward, figure-flattering, and stylish. The brand caters to a wide range of ages and sells apparel for every occasion. Each piece of clothing is hand-picked by Evans with sizes ranging from XS- 4X and are available in a 2,200-square-foot space.
“Girl Boss Fashions is committed now more than ever to empowering women, supporting our community, and rooting our brand deep into the City of Detroit,” says Evans. “As a native Detroit entrepreneur, I am ecstatic to expand Girl Boss Fashions into a permanent brick and mortar downtown with the support of the team at Bedrock.”
Evans started Girl Boss Fashions in 2016 after struggling to find clothing that both fit her well and that she felt comfortable and confident wearing. It was initially a platform to sell her customized, inspirational bling T-shirts, and Evans quickly found success and launched an online shop and her first store in 2017 on the east side of Detroit.
Girl Boss Fashions has its original shop in Detroit on Kelly Road, and has since expanded to Lakeside Mall, Partridge Creek, and Macomb Mall. Now with these four other shops open, Evans is ready to grow the Girl Boss brand.
Girl Boss Fashions’ staple bling T-shirts sport phrases such as “The struggle is real but I make it look good” and “I’m a jewel.” Girl Boss Fashions has since expanded to include dresses, skirts, pants, jackets, sweaters, and footwear. Accessories include hats, belts, sunglasses, handbags, masks, and a wide selection of jewelry.
The downtown Detroit shop is open Monday through Saturday from 11 a.m. to 7 p.m., and Sundays from noon to 5 p.m. For more information, call 313-474-BOSS (2677)
Bedrock has fostered relationships and provided support to local brands along their entrepreneurial journeys — from the introduction at the seasonal Downtown Detroit Markets, to the placements adjacent to national brands.
The result is the launch of more than 140 local small businesses that bring their products and services to an eager downtown clientele.
“Bedrock provides a cyclical system of support for local brands and startups. Entrepreneurs can bring an idea or initial product to our Downtown Detroit Markets, where they are provided with a platform to introduce their wares to a diverse market,” says Greaner.
“From there, we offer a variety of pop-up locations, where entrepreneurs are given more space and marketing support to grow their brands. Finally, for those looking for a long-term downtown presence, we work to place them in brick-and-mortar storefronts among our busiest retail hubs.”